Posted by Mike McCready | February 12th, 2015 | 1 Response
Poke around a digital music service for a popular song and you’ll likely find more than a few “tributes” to it—soundalike versions courtesy of faceless outfits with vague names. In the digital age, piggybacking on covers has been a popular way for artists to get attention; the success of early-adopter acts like Pomplamoose and Karmin was, in large part, predicated on the fact that these acts were switching up already popular tracks.
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Mike McCready is an entrepreneur at the crossroads of music and technology. He pioneered the introduction of Hit Song Science into the music industry and followed up with Music Xray, the company he co-founded and serves as CEO. His companies have been the subject of case studies at Harvard Business School, IESE and he frequently guest speaks at many of the top business schools around the world. He helps the music industry identify high potential songs and talent and helps musicians get deals, get fans, & get better: http://musicxray.com