Posted by Mike McCready | February 9th, 2015 | No responses
The Grammys have actually liked him since the ’90s, though this is his first major win.
So this guy named Beck just beat Beyoncé and Sam Smith to win the 2015 Grammy for album of the year. If you don’t know who he is, there’s a good chance you’re under the age of 25 or don’t follow alternative music much.
Grammys 2015: All Our Coverage
But that’s fine! And trust us, we’re just as surprised as you are (and probably Beck, too) that he won.
Mike McCready is an entrepreneur at the crossroads of music and technology. He pioneered the introduction of Hit Song Science into the music industry and followed up with Music Xray, the company he co-founded and serves as CEO. His companies have been the subject of case studies at Harvard Business School, IESE and he frequently guest speaks at many of the top business schools around the world. He helps the music industry identify high potential songs and talent and helps musicians get deals, get fans, & get better: http://musicxray.com