Posted by Mike McCready | March 25th, 2015 | No responses
billboard.com – Courtesy Photo
Last March, James Khabushani and R.J. Collins were a couple of graduate students at the University of Southern California’s Marshall School of Business when they spent $1,500 on a commercial for Tesla that quickly went viral. The clip, which features a boy imagining his father’s luxury electric vehicle as a spaceship, caught the attention not only of Elon Musk but of the Atom Factory’s Troy Carter, who was shown the video while giving a lecture at their new media class. Shortly thereafter, Carter enlisted Khabushani and Collins’ video production company, Everdream Studios, to make a heartwarming video for his client John Legend’s “You & I (Nobody in the World).”
Mike McCready is an entrepreneur at the crossroads of music and technology. He pioneered the introduction of Hit Song Science into the music industry and followed up with Music Xray, the company he co-founded and serves as CEO. His companies have been the subject of case studies at Harvard Business School, IESE and he frequently guest speaks at many of the top business schools around the world. He helps the music industry identify high potential songs and talent and helps musicians get deals, get fans, & get better: http://musicxray.com