Posted by Mike McCready | February 18th, 2015 | No responses
As expected, the Feb. 1 Super Bowl sparked major gains for Katy Perry and Missy Elliott, who turned exposure from the halftime show into song purchases. But they (and the New England Patriots) weren’t the night’s only big winners. Three acts — Sleeping at Last, Marc Scibilia and Hundred Waters — break onto the Billboard + Twitter Emerging Artists chart and shine in the national spotlight thanks to memorable tunes in some of that evening’s biggest commercials.
Sleeping at Last, “I’m Gonna Be (500 Miles)”
Mike McCready is an entrepreneur at the crossroads of music and technology. He pioneered the introduction of Hit Song Science into the music industry and followed up with Music Xray, the company he co-founded and serves as CEO. His companies have been the subject of case studies at Harvard Business School, IESE and he frequently guest speaks at many of the top business schools around the world. He helps the music industry identify high potential songs and talent and helps musicians get deals, get fans, & get better: http://musicxray.com