Music Xray matches your songs to industry opportunities for free. THEN, we give you direct access to the decision-makers behind each opportunity. THEN we GUARANTEE they listen and respond. No, seriously!

Posted by Mike McCready | September 2nd, 2011 | No responses

Did you read that headline? Do a double-take. It’s for real!

Accounts are free.

Actually, we give you $4 just for opening one.

Plus, we enable you to conduct a free focus group on one of your songs with up to 25 participants.

Plus, all the other great stuff on Music Xray, like getting directly in touch with the music industry decision-makers, getting deals and YOU KEEP ALL YOUR RIGHTS.

Yeah, it’s pretty awesome!

Get an email each week with new opportunities by signing up for free here.

Be sure to check out some of the success stories here, like the one from Solardaze, who has signed his third contract via Music Xray.

Are you new to Music Xray? Click here to get the musician’s guide to Music Xray or click here to see a video explanation.

The Music Xray Team

Posted by Mike McCready | August 10th, 2011 | No responses

Music Xray has been getting more widely known as we’ve just been on the cover of The Nashville Music Guide.

Given that I’m the co-founder & CEO as well as the public face, I get identified with the company. That’s my job but the differentiating value in Music Xray is an incredible team who are both good at their jobs and passionate about the work we do.

Music Xray is far from a one man show and is not just “my” company. The company is privately held by a cadre of the senior team, co-founder shareholders, professional investors and friends & family. Without their early faith in what we’re trying to achieve, Music Xray would not be possible.

Every day, CTO Jeff Durand and his team work to keep the site purring along while building out new features and keeping it all scalable. Bert Hartmann, our COO manages a very professional team of software testers and customer service & support staff. They are real assets at Music Xray.

-Mike

A new, interesting way to acquire fans and a way to get started

Posted by Mike McCready | August 8th, 2011 | 4 Responses

There are three things musicians can do online to advance their careers.

1. Get deals
2. Get fans
3. Get better

Music Xray is focused on helping you get deals and providing you access to people who can help you get better.

But getting fans? We think a lot about the challenge but Music Xray does not offer a solution beyond giving you an attractive way to present your music. So, we want to know, how do you identify likely fans and then engage them?

Do you use Headliner.fm? Do you use Jango radio? I like them and Music Xray has a relationship with both companies and we encourage you to use them. How about Fanbridge? Please share some of your experiences in the comments section of this post.

There’s another one we like and that we’ve been experimenting with and I encourage you to give it a shot and report back to the community. It’s called Music Connected Advertising (MCA).

The MCA service enables artists (as advertisers) to target (with an interactive ad) audiences of other artists that have fans that could also become their fans.

You following? Let’s say you think Coldplay’s fans would really be into your music. MCA let’s you create an online ad (really attractive ones) and then when people all over the Internet who are searching for Coldplay, already reading about Coldplay or have previously purchased or listened to Coldplay tracks will see your ad, hopefully click on it, hear some of your music and join your mail list or “like” you on Facebook etc.

In the past, digital advertising was reserved only for major label artists with massive promotional budgets. But now everyone can access this powerful promotional tool for a pretty fair price.

As I said, for the next few weeks, we are trying out MCA and wonder if you want to also.

Here’s the deal: You get 50% off the standard pricing and a free interactive ad (which they will create for you). The ad alone would cost you $1500 or more to build with a professional designer.

Here is what you get:

– 1 free interactive ad including a built in music player – 100,000 targeted ad impression (shown exclusively to people they know or are likely to like your music) – Complete analytics package (location of your fans, numbers of interactions, types of interactions, etc.)

– The cost is a very reasonable $600!

For everyone else, this package is priced at $1000 but we’d like to get a few of our artists using it and sharing their experiences.

All you need to provide is:

1-5 images to use in the ad

One MP3

URL you want your fans to visit

It’s that simple. If you would like more information, please email: sales@injectmusic.com and mention the “Music Xray deal.” One of their campaign managers will be happy to explain the details.

We think this is a great opportunity and hope you are able to take advantage of this.

If you’re a musician, you need to know about BandMix

Posted by Mike McCready | July 28th, 2011 | 8 Responses

This week, the Music Xray community is going to hear me talking a lot about BandMix – and for good reason.

The idea behind BandMix is pretty simple – like all good ideas. It’s classified ads for musicians – but on steroids. Need a new drummer? Put up an ad and all the drummers in your area will see it. Maybe you are a drummer and you want to find a band. BandMix will help you make that happen.

But the steroids part comes from the email alerts you get periodically when new musicians in your local area join BandMix. I mean, even if you’re not looking for new band members or a new band to play in, don’t you want to know all the new musicians in your area – even if only for the networking advantages? Of course you do – especially if you’re serious about advancing your career.

It’s free to join BandMix and in my opinion, it’s just one of the things you need to do to really be in the game. It’s just one of those sites musicians need to be on – kind of like Facebook.

Lastly, but not least – BandMix is run by cool guys. I met with them a few weeks ago after having gotten in touch to learn more about the company. I was especially intrigued because the site grew organically over time and never really just “burst” onto the scene. Bust they have hundreds of thousands of members. It turns out the founders, David and Robert were just smart diligent entrepreneurs with a real love of music and musicians.

Anyway, Music Xray is entering into a partnership with BandMix because the partnership makes sense and because the value they provide musicians is real, efficient and necessary. BandMix is an example of how the music industry is harnessing new technology and the fact we are all now interconnected to benefit musicians and the entire ecosystem.

Open an account at BandMix and you’ll see what I mean.

How Music Xray Strives to Protect Musicians Who Play by the Rules From Those Who Don’t

Posted by Mike McCready | July 26th, 2011 | 1 Response

We have been here before too. Yes, it is hard for artists to make a living!

I was a hungry musician myself at one time and I was willing to do whatever it took to get in front of the right ears. I had to hustle, cold contact tons of people and find someone who could get me listened to by the people at the top. It paid off too because I eventually got signed. For me, those times were the 90’s. Musicians had to do that for the first decade of the 2000’s too. But not anymore.

Music Xray guarantees musicians get heard by the professionals they submit music to and they get a response for every submission the moment it is heard.

Yes, it costs them a few bucks. It’s part of what enables Music Xray to get results. However, we have recently had a few industry professionals ask to be removed from the site because some musicians are trying to save some money by directly contacting the labels or the professionals via email, LinkedIn, Facebook… you name it. Other professionals have asked to have their identities masked.

This is damaging for everyone. It makes it more difficult for us to offer a service that enables industry professionals a better set of A&R tools and it could cause things to revert to the way they were before, when you didn’t know who was seeking songs and talent and if you did, you couldn’t directly reach them.

Frankly, musicians who don’t feel confident enough in their music to spend a few bucks submitting it with the guarantee it will be heard, probably have music that doesn’t make the grade anyway. Part of the function of the submission fee is to reduce the load on the professionals. Additionally, the musicians who don’t value the work we’re doing for them (uncovering the opportunities and convincing professionals who used to have a closed door policy to open their doors – not to mention the technology architecture that goes into the site) and instead want to circumvent Music Xray, can’t possibly get upset at the people who think they should not have to pay musicians for their art. It’s sort of the same.

We got in this business to help create a better way for us all.

What will we do with all of you bad guys?

What will we do with all of the bad guys?

We are thinking about this issue, communicating with the professionals on the site to come up with ways to handle this – such as have them simply forward unsolicited emails and the names of musicians who are causing this issue. Perhaps we will ban them from the site. Perhaps we will create a wall of shame on the site and make some folks famous in ways they probably won’t appreciate. But we will definitely handle this problem.

Please keep in mind, there are many many musicians who use Music Xray in legitimate ways and play by the rules. We work to keep fees very low and we want to help as many musicians as we can. We are in this for the love of music not the love of money and we will do everything we can to prevent the few from ruining it for the many and to protect a system that is working for most. You have our word.

Here’s to great music and to an open, transparent way of getting it to the ears of professionals who have real commercial and exposure opportunities for it!!

Mike McCready

Co-founder & CEO Music Xray

This Month: Invite 100 Musicians to Join Music Xray and Receive $1000

Posted by Mike McCready | July 19th, 2011 | No responses

1. Receive ongoing affiliate fees for every musician you invite who opens a free account on Music Xray. Invite 100 or more musicians who open free accounts and receive an additional $1000. Click here to find out how to do it.

2. Are you new to Music Xray? Click here to get the musician’s guide to Music Xray.

3. Over 3500 songs and acts selected for opportunities since February! Understand one of the reasons Music Xray works by clicking here.

One of the Reasons Music Xray Works: Submission Fees

Posted by Mike McCready | July 19th, 2011 | 3 Responses

Since February alone, more than 3500 songs and acts have been selected for opportunities on Music Xray. From my understanding, the ratio of submissions to deals is more than 10 times better than at online submission sites. Music Xray distinguishes itself by being an A&R platform – a site dedicated to finding the most appropriate songs & acts for each opportunity and to helping the industry bring its A&R efforts into the 21st century.

Sure, the great deal ratio is due in large part to the great A&R tools Music Xray provides to industry professionals to help them quickly and easily identify the music they are seeking but it’s also partially due to Music Xray’s modest submission fees.

What?

Yes, it’s true. Submission fees, as small as they are, require musicians to filter their own music and submit only the songs they believe are the best for each opportunity. When musicians don’t over-submit, the industry professionals are less overwhelmed and the quality of what they hear on Music Xray is significantly higher than almost anywhere else. That keeps the industry professionals more engaged on Music Xray.

Less competition:

Then, there are the musicians who have not yet understood how the changes in the music industry of the past decade have changed the A&R process. Many do not believe – based purely on principle – that they should have to pay anything at all to have their music considered by the industry. They do not realize that even the ways of the past that seemed free were not free and did not come with guarantees their music would be heard and considered.

Those later adopters, who remove themselves from the equation, create a smaller pool of competition for the early adopters – and therefore more deals.

Greater competition outside of Music Xray:

If 3500 deals were done on Music Xray, it stands to reason that there were 3500 fewer deals available outside of Music Xray – meaning that it’s getting increasingly difficult to find deals elsewhere and that’s to say nothing of the increasing challenge of breaking through the noise and clutter to distinguish yourself and your music.

Remember, there are literally millions of emerging musicians and millions of new songs created and posted online every year. There is no way the industry can filter through all that music to find what they are seeking “out there in the wild”. That’s why Music Xray is changing the game and small submission fees are one of the reasons it works.

Nashville begins to open it’s doors to independent acts and songwriters everywhere!

Posted by Mike McCready | July 14th, 2011 | No responses

Nashville Music City

Greetings from Music City,

This past week we left our New York digs and spent some time in Nashville, which for generations has been relatively closed to non-local songwriters and acts.

That is, until now.

At Music Xray, we have been focussing our efforts on your behalf to ease open the doors of Music City. This is something not even the songwriters’ associations have been able to achieve for their members on a regular basis. In some ways, the opening of these Nashville doors is historic for this industry.

Today’s newsletter will have a special emphasis on Nashville.

The Music Xray Team

The Ins & Outs of Submission Fees on Music Xray

Posted by Mike McCready | July 5th, 2011 | 4 Responses

The music business has changed in countless ways over the past decade. It’s only natural that the A&R / professional-talent-discovery process would change as well. None of what is written here is theory. It is working in practice and thousands of songs and acts are selected for opportunities.

Let’s remember for a moment what it used to be like for industry professionals:

A&R professionals limited their intake of new music to trusted contacts and their referrals. Even so, they listened to large amounts of music. They had to keep track of who submitted what, deal with overflowing and sluggish email accounts and/or stacks of CDs. Often, they were relentlessly pursued, hounded, called, emailed, ambushed and otherwise hunted down by almost everyone from whom they’d received music for their consideration. These and other issues involving legal concerns were precisely what led so many companies to actually close their doors to submissions from people with whom they didn’t already have working relationships. These inefficiencies and policies of not accepting unsolicited material shut out countless independent musicians, deprived the industry and audiences of some very worthwhile music, and created a community that operated, to a large degree, based on who you knew or could get access to.

The Music Xray Way

Music Xray has implemented a way that enables over 1200 music industry professionals (and growing) to open the doors of opportunity to independent musicians everywhere. Submission fees are an integral part of it but they do not exist as a significant revenue stream for any industry professional. In fact, many of them direct their fees to various charities. You can read more about that here.

The submission fees serve as a barrier to avoid submission overflow. The industry professionals on Music Xray can raise or lower the fees as needed to speed up or slow down the rate at which they are receiving submissions. Music Xray requires the professionals to listen to and attend to every submission. If they fall too far behind, we suspend their account and they loose the ability to use the highly useful A&R tools provided on our site. Due to the fact that they must attend to every submission, they cannot afford to receive so many songs that they can’t keep up. The fee-barrier helps them keep things manageable.

You participate in the A&R process:

The fee also requires the musicians to participate in the A&R process. If you see an opportunity on the site in which you are interested and you feel like your song is up to par, you will likely make the submission. However, if you weigh the cost of the submission versus the strength of your song and decide not to make the submission, you are in fact helping the industry pre-screen by taking your song out of consideration. If you don’t feel your song is strong enough, it’s likely the A&R professional would agree with you. By not submitting, you are increasing the chances of those who do submit, decreasing the amount of inappropriate music the professional must hear and making the A&R process more efficient.

By the same token, the fee helps the songs you do submit not be drowned in a sea of songs that other musicians have opted not to submit. The fees are a very useful tool in the pre-screening process.

What the fees are not:

Music Xray does not permit industry professional to use the fees as a significant revenue stream nor to pay for prizes in a contest-type scenario. Exceptions are made for professionals who use the fees to help offset the costs of screening and for industry professionals who are providing career coaching or song critiques. They should be paid for their time and expertise just as are attorneys, tax professionals and other types of consultants. We let them set their own price and we allow the market to determine if they are worth it.

Music Xray closes down accounts of professionals who are discovered to be hosting false opportunities. Our team vets each professional and each opportunity but we also rely on community policing. We enable our community of musicians to leave comments (positive and negative) on the profile pages of the industry professionals. It helps keep everyone on their best behavior.
Music Xray refunds money to submitters when too much time has gone by without a response (usually 45 days).

The responsibilities of the musicians in today’s music industry:

As companies have left the role of artist development, that responsibility is increasingly falling on the shoulders of the musicians themselves, their immediate business teams and their financial backers if they have them.
To be an artist (performer or songwriter or both) in today’s ecosystem requires you to think of yourself as a small business. When businesses spend money to develop new products and services they spend even more marketing and selling them. They make sure their customers get a taste. They spend money on advertising, they give away free samples, they spend money on trade shows, business trips, negotiations… In short, they spare no expense when it comes to getting the deals that generate the revenue and eventual profit.

Most musicians “get” that and they actually do those things. They just do them in the ways they’ve always been done – ways that seem free but actually have huge costs in time and effort which also translate to money.
Music Xray provides a place where you can get that done in a way that costs less in terms of both time and money. Music Xray is a money and time SAVER for you, not an additional cost. It should decrease the amount of money already spent trying to get deals and significantly increase the effectiveness of your efforts.

Circumvention of Music Xray’s platform

We understand that accepting submission fees is difficult for a process that seemed free in the past (but really wasn’t) so we know how desirable it can seem to want to avoid the fee and find another way to contact the industry professionals. Because this happens from time to time, some industry professionals on the site refuse to be identified. They get too many email submissions and it defeats the purpose of being able to use our great A&R tools that help them find what they are seeking and keep everything organized. Many of them just forward those submissions to us and we’ll contact you and suggest you use their Music Xray drop box and we will probably send you a link to this post (awkward!)

But it just doesn’t make sense to circumvent the system. Here’s why:

When you submit through Music Xray, you know the person on the other end is going to listen to the song and you’re not going to have to call-in a favor or pester someone to make sure that happens. Whenever you send an MP3 via email or a CD via the post you don’t really know for sure if they listen and then you find yourself either feeling crappy because you never hear back or feeling crappy because you have to call back and hound them about the song – and if you’re like us you probably hate being that person.

With Music Xray, you know that if they don’t listen, our community managers are just going to have to contact them to tell them we’re closing their account because they are not attending to their submissions. We have leverage you don’t.

So, if you are making submissions and not getting selected, you just have to live with the fact that your music isn’t grabbing their attention despite being listened to or you have to get better by maybe getting some professional critiques and some coaching – also available on the site.

This is not theory

None of this is theory. It is working in practice and due to Music Xray’s innovative A&R tools and platform, over 1200 industry professionals use Music Xray to conduct some or all of their A&R efforts and over 2500 songs and acts have been selected for opportunities – and that’s just since February!

Music Xray to Automatically Match SoundCloud Users’ Songs to Music Industry Opportunities

Posted by Mike McCready | June 22nd, 2011 | No responses

Announces release of API to enable music sites everywhere to offer song-to-opportunity matching feature to their users

SoundCloud to manage all Music Xray audio

June, 22 2011 – New York / Berlin

Over 1200 music industry professionals use Music Xray to discover high-potential songs and emerging talent, a task referred to as A&R (artist and repertoire). The site’s 21st Century A&R™ tools have helped the industry select over 2200 songs and acts for opportunities just since February. Among these placements are major and indie label signings, major motion picture song placements, network television inclusions, the licensing of songs for advertising campaigns, radio play-listing and publishing deals.

One of the key drivers of these selections is Music Xray’s Song-to-Opportunity Matching feature, called S2O:

Industry professionals upload songs that sound and feel like the type of music they’d like to have submitted to them. S2O analyzes the acoustic properties of those “seed” songs and matches them to available songs with similar characteristics that musicians have uploaded for free to Music Xray’s servers. Song owners are alerted any time a match is detected and given the opportunity to submit their music to be considered for the opportunity.

Today, Music Xray announces the release of two new apps in the SoundCloud App Gallery. Both apps will automatically match a SoundCloud user’s music to industry opportunities on Music Xray.

• The “Full” app enables SoundCloud users to use their existing SoundCloud account to login to Music Xray. Click here to use this function. For existing Music Xray and SoundCloud users they can link their SoundCloud account to Music Xray to receive opportunity alerts via email by clicking here.

• The “Lite” app will deliver the opportunity alerts to the comment section of the song that has been matched and does not require the SoundCloud user to create a Music Xray account until they decide to submit a song to an industry professional for consideration. It is best to use the full app but you can access the lite app here.

Additionally, Music Xray will also enable new users of the site to automatically link their pre-existing SoundCloud account to Music Xray and thereby avoid having to upload their music tracks yet again. This is the first phase of Music Xray’s shift to have SoundCloud manage all audio across its A&R platform.

Alexander Ljung, founder and CEO of SoundCloud said, “Music Xray is an innovative company that is changing the game of how industry professionals identify new songs and talent. We’re excited to add another compelling app to our gallery and to make this service available to our five million sound creators.”

“SoundCloud has emerged as the de facto platform for anyone to create and share sound and is one of the most exciting companies in the world right now.” Added Mike McCready, co-founder and CEO of Music Xray, “This is a natural and very synergistic partnership that enables us to concentrate on what we do better than anyone else – connecting musicians with opportunities and professionals – while benefiting from what SoundCloud does better than anyone else – everything audio-related.”

Release of Music Xray’s API

Music Xray is also announcing the release of its S2O API, which will enable any company to automatically match their users’ music to opportunities on Music Xray. Integrations with several partners are already underway and will be announced separately.

*****

About Music Xray
Music Xray is the world’s only dedicated online A&R platform. It emerged from beta in January of 2010 and is designed for music industry professionals to make the process of sourcing emerging musical talent and high-potential songs more efficient and less risky. At the same time, it enables the industry to open the doors of opportunity to independent musicians and songwriters everywhere. For more information, visit http://musicxray.com

About SoundCloud
SoundCloud, launched in 2008 by Alexander Ljung and Eric Wahlforss, is an audio platform that enables anyone to create, record, promote and share their sounds on the web, in a simple, accessible and feature-rich way. SoundCloud allows sound creators to instantly record audio; upload large files; share them publicly and privately; embed sound across websites and blogs; receive detailed analytics, plus feedback from the community directly onto their waveform player. For more information go to: http://soundcloud.com