Posted by Mike McCready | August 4th, 2012 | 6 Responses
Music Xray provides a way for you to consistently get the attention of professionals and music fans. What happens after you get their attention depends on your pitch, your music. Music Xray doesn’t care if your music is good or bad. The reaction you get from professionals and fans will provide you with an undeniable verdict.
Before you will pay someone any of your money you must first pay some of your attention. With so many things going on in your increasingly busy life, you have to make some choices. Who gets your attention?
I was walking along a busy sidewalk the other day when a young woman purposefully approached me, smile on her face and clipboard in hand. “Do you have a few seconds, sir?”
This happens to me a lot. It probably happens to you too if you frequent busy sidewalks in big cities. “No”, I replied. I didn’t miss a beat. I didn’t even look back. I have no idea what petition she wanted me to sign. I assume she wanted a donation to one cause or another. The experience was like being spammed by a real live human, except in this analogy I didn’t even read the subject line.
I think most people who know me would say I’m a nice guy. I’m considerate and being from the Midwest, I avoid hurting people’s feelings. But as I’ve gotten busier and the world has gotten faster, there are just way too many things pulling at me for my attention. If I don’t make choices (even eliminating time for some niceties) distractions will overwhelm me.
Maybe this woman had a world-class proposition for me. Maybe whatever she wanted to say would have changed my life. I highly doubt it or I would have stopped. But maybe there’s a one-in-a-million chance.
I’ll never know. She failed to get my attention.
As a musician, your livelihood depends upon you getting the attention of industry professionals and potential fans. How you do that is up to you. But remember, you’re competing.
Music Xray provides a way for you to consistently get the attention of professionals and music fans. What happens after you get their attention depends on your pitch, your music. Music Xray doesn’t care if your music is good or bad. The reaction you get from professionals and fans will provide you with an undeniable verdict.
This is how we get you the attention of professionals.
This is how we get you the attention of music fans.
Mike McCready is an entrepreneur at the crossroads of music and technology. He pioneered the introduction of Hit Song Science into the music industry and followed up with Music Xray, the company he co-founded and serves as CEO. His companies have been the subject of case studies at Harvard Business School, IESE and he frequently guest speaks at many of the top business schools around the world. He helps the music industry identify high potential songs and talent and helps musicians get deals, get fans, & get better: http://musicxray.com