Posted by Mike McCready | February 12th, 2015 | No responses
From bona fide superstars Florida Georgia Line to upstart guitarslinger Clare Dunn, SiriusXM’s the Highway is shaping country music’s future
Every day, plenty of tourists in Nashville pass by the gleaming Bridgestone Arena Tower without so much as an inkling that its upper floors house SiriusXM’s Music City studios. Right next to Lower Broadway’s strip of honky-tonks, the nerve center of popular satellite radio stations like Outlaw Country and the Highway is hiding in plain sight.
Mike McCready is an entrepreneur at the crossroads of music and technology. He pioneered the introduction of Hit Song Science into the music industry and followed up with Music Xray, the company he co-founded and serves as CEO. His companies have been the subject of case studies at Harvard Business School, IESE and he frequently guest speaks at many of the top business schools around the world. He helps the music industry identify high potential songs and talent and helps musicians get deals, get fans, & get better: http://musicxray.com