Music Xray's Blog - Don’t be Out-competed in the New Music Industry!

Don’t be Out-competed in the New Music Industry!

Posted by Mike McCready | March 8th, 2011 | 4 Responses

It’s this simple.

If you think you should not have to expend resources getting your music heard by the gatekeepers of opportunity you will simply be out-competed by artists who understand the way the music business has changed over the past few years.

We’re providing a way forward.

Musicians can no longer expect to create a great product and to then be discovered by happenstance (not to say that was a very good system in the past either). They especially cannot expect industry professionals to give their time away for free to listen to and evaluate their music when there are so many unsigned artists out there requesting their time and attention.

Mike McCready is an entrepreneur at the crossroads of music and technology. He pioneered the introduction of Hit Song Science into the music industry and followed up with Music Xray, the company he co-founded and serves as CEO. His companies have been the subject of case studies at Harvard Business School, IESE and he frequently guest speaks at many of the top business schools around the world. He helps the music industry identify high potential songs and talent and helps musicians get deals, get fans, & get better: http://musicxray.com