Posted by Mike McCready | February 21st, 2015 | No responses
A year ago, the biggest contemporary stars on the Oscar telecast were two of the original song nominees, “Let it Go” and “Happy.” This year, you’d be hard-pressed to find one person who could hum two of the nominated melodies.
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While the songs nominated for the 87th annual Academy Awards are less familiar – we might never see the cultural saturation of last year’s tunes – they play equally important roles in their films.
Oddsmakers in London have Common and John Legend’s “Glory” out front as an even money favorite and it’s not surprising considering how it has timing and cultural momentousness on its side.
Mike McCready is an entrepreneur at the crossroads of music and technology. He pioneered the introduction of Hit Song Science into the music industry and followed up with Music Xray, the company he co-founded and serves as CEO. His companies have been the subject of case studies at Harvard Business School, IESE and he frequently guest speaks at many of the top business schools around the world. He helps the music industry identify high potential songs and talent and helps musicians get deals, get fans, & get better: http://musicxray.com