Posted by Mike McCready | February 15th, 2015 | No responses
As his band Coldplay prepares to release its presumed final studio album, A Head Full of Dreams, later this year, Chris Martin has already lined up his next gig: curator of the Global Citizen Festival, for the next 15 years.
Why so long? Because 2015 marks the establishment of the United Nations Sustainable Development Goals (SDGs), a “to-do list” of 17 tasks to end extreme global poverty by the year 2030.
Read more at billboard.com –
Mike McCready is an entrepreneur at the crossroads of music and technology. He pioneered the introduction of Hit Song Science into the music industry and followed up with Music Xray, the company he co-founded and serves as CEO. His companies have been the subject of case studies at Harvard Business School, IESE and he frequently guest speaks at many of the top business schools around the world. He helps the music industry identify high potential songs and talent and helps musicians get deals, get fans, & get better: http://musicxray.com