Posted by Mike McCready | July 13th, 2010 | No responses
Tip of the Week – Artists & MIPs Seeing S2O Pay Off
By now you’re probably aware of Music Xray’s new Song to Opportunity matching service that launched in beta in early June. If not, you can read about it here.
After several weeks of testing some results are starting to roll in. For example, industry professional Ken Spellman has recently added nine artists to his radio station’s playlist based on artists’ songs being matched to what Ken was seeking.
We’re gathering additional S2O success cases but initial indications are that industry professionals using S2O are getting much more relevant submissions and are indeed offering deals and granting exposure opportunities to Music Xray artists.
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Mike McCready is an entrepreneur at the crossroads of music and technology. He pioneered the introduction of Hit Song Science into the music industry and followed up with Music Xray, the company he co-founded and serves as CEO. His companies have been the subject of case studies at Harvard Business School, IESE and he frequently guest speaks at many of the top business schools around the world. He helps the music industry identify high potential songs and talent and helps musicians get deals, get fans, & get better: http://musicxray.com