Posted by Mike McCready | November 23rd, 2011 | No responses
We’re very excited that today we have launched a new feature. The feature itself is just a small change to how Music Xray has always worked but it changes the game for musicians and songwriters everywhere because it provides you feedback as you execute your submission strategy.
It’s like a GPS system to tell you if you’re getting closer or further away from getting a deal for your music or your band.
It also creates a new, very effective way to use Music Xray to advance your music career.
When musicians submit tracks to industry professionals for their consideration, the professionals are asked to rate them. Many of them do. They give the songs one to five stars on each of the following criteria: composition, production, performance, arrangement, and hit potential.
As of today, Music Xray shows you your track’s average ratings once your track has been rated at least five times. Why is that important?
By showing you the average of several ratings, we’re not singling out any one of the professionals who rated. Their individual ratings are private. Therefore, they’re sincere. The knowledge you get from seeing these average ratings, previously cost months or even years to acquire.
You should learn the ratings of all your songs so that you know which ones gain traction for you and which ones may be holding you back.
Additionally, your songs that are receiving high ratings will continue to get pushed to the top of the statistics section, which is seen by dozens of industry professionals each day and it’s where they can hear top rated songs that have not been submitted directly to them but that are getting positive ratings from other industry professionals.
This eco-system that provides you feedback while you execute your submission strategy means the best way to use Music Xray is as follows:
1. Submit all your songs to at least 5 industry professionals (here’s a list of a few who ALWAYS rate the songs they receive.
2. Step one may result in your song getting a deal; in which case, misson accomplished. If not, once you have your 5 ratings for each song, you may regard it as a prediction of your eventual success.
3. Continue submitting the tracks that are receiving high ratings. Cease investing in your weaker songs and/or get professional song critiques and/or career coaching. After tweaking your music and/or your submissions strategy, go back to step one.
Mike McCready is an entrepreneur at the crossroads of music and technology. He pioneered the introduction of Hit Song Science into the music industry and followed up with Music Xray, the company he co-founded and serves as CEO. His companies have been the subject of case studies at Harvard Business School, IESE and he frequently guest speaks at many of the top business schools around the world. He helps the music industry identify high potential songs and talent and helps musicians get deals, get fans, & get better: http://musicxray.com