Posted by Mike McCready | November 11th, 2011 | No responses
Musicians should have at least one person on their team responsible for turning their efforts into a business.
It’s not just about securing deals and fans. It’s about making sure those actions create an ongoing revenue stream.
Being creative, writing music, recording, & playing gigs requires a lot of time and effort. To really boost your career, find a good manager (start here), a good coach (start here), or a good producer who can help you begin to see yourself as a business.
Mike McCready is an entrepreneur at the crossroads of music and technology. He pioneered the introduction of Hit Song Science into the music industry and followed up with Music Xray, the company he co-founded and serves as CEO. His companies have been the subject of case studies at Harvard Business School, IESE and he frequently guest speaks at many of the top business schools around the world. He helps the music industry identify high potential songs and talent and helps musicians get deals, get fans, & get better: http://musicxray.com