Once you begin accumulating fans you can contact, you need to start thinking about how to best manage those fans, keep them engaged, and monetize them (earn money). In the end, it’s your fan base that sustains you, enables you to earn a living from you music, and who propel you to the next level.
The best way to monetize and manage your fan base can differ a lot depending what kind of artist you are and the relationship you want to have with those who love your music. There is no “one size fits all” method, so for the time being, we’re simply going to link to some good resources we’ve found:
Proper email etiquette for communicating with your fans.
Don’t think of your fans as simply a list of email addresses.