I get at least 100 emails each day from musicians like this one I received a few moments ago:
2.1 Million plays
Listen to I KNOW – R*ELL*****6 by R*ELL****6 #np on #SoundCloud
So, about once per week I click the link in one of the emails and I listen to the song. But it’s ALWAYS the same. A mediocre song (at best) with spoofed data. I only had to listen to 10 seconds to know there is no way that song legitimately got 2.1m plays. Note: I masked this artist’s identity because it’s not fair for me to call out a young musician who is just trying to make his way and who doesn’t know any better. But you get the point.
Most true artists would never do this. They would never spoof the data to make it look like the song or act has more traction than it really does because that’s the recipe for a bad reputation. It’s not professional.
But, there are many aspiring artists out there ‘hustling’ like that… to the point I can’t take any promo email seriously. I almost never click. And no one else in the industry takes them seriously either. And it’s the guys like this artist who ruin it for the deserving musicians like you probably are. Not only does he rip me off (my time) by lying to me about his song’s play-count just to get me to click, he rips off all the other aspiring talent who has music very deserving of attention because no one will click.
This happens in a lot of industries and people say a lot of things to get others to click. Everyone is desensitized. All those legitimate Nigerian princes can’t get a click because the fake ones are trying to take my money! 😉
So, to bring this around to how it relates to Music Xray, one can think of Music Xray’s submission fees as one would a freeway toll. It doesn’t only help pay for the upkeep of the road, it enables you to drive on one that isn’t congested with time-wasting traffic.
The tolls are just costly enough that guys like R***Y****6 will find it too expensive to stay on the road. He’ll be put in a position of either continuing to pay for rejection or to hit the exit ramps. While those who are getting great feedback from the industry and fans, are getting great Selection Prediction Scores, and are genuinely gaining traction, will find it very rewarding, will get heard, will get a shot with the knowledge that the professionals are listening.
Music Xray creates a similar environment for professionals, creating a competition among them for the top songs and talent while uncovering those ‘professionals’ who aren’t genuinely there to do real business and to truly find talent they want to work with. We remove those ‘professionals’ from the site if they happen to make it through our verification process in the first place, and we refund any artist who submitted to them.
Transparency and site integrity are our core values.
Mike McCready is an entrepreneur at the crossroads of music and technology. He pioneered the introduction of Hit Song Science into the music industry and followed up with Music Xray, the company he co-founded and serves as CEO. His companies have been the subject of case studies at Harvard Business School, IESE and he frequently guest speaks at many of the top business schools around the world. He helps the music industry identify high potential songs and talent and helps musicians get deals, get fans, & get better: http://musicxray.com