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One thousand fan connections in 24 hours

Posted by Mike McCready | August 30th, 2012 | No responses

In the first 24 hours after the roll-out of Fan Match, over 1,000 fans have been acquired by Music Xray artists! Here’s a look at a few successful campaigns. These are fans that artists can actually contact, add to their mailing lists, and even monetize immediately.

First, we have The Incredible Kicks. They’ve acquired 21 fans out of 31 people who have listened to their track. They have received a $10 tip from one of their new fans which brings the cost per fan acquired to $0.01.

And these campaigns for artist Billy Phillips are also very interesting. He has a campaign for two different songs and he can observe which song is more compelling to potential fans. One of his songs has been heard by eight potential fans and seven of them have jumped on board! That’s an astonishing percentage and not only speaks to the strength of the song among its intended audience but also speaks to how well we’re able to target potential fans based on their music taste. Strong songs are doing very well with Fan Match!

His other song isn’t doing quite as well. It’s been heard by 17 people and has helped him acquire eight new fans.

That’s still very good and paying $0.70 per acquired fan is excellent and very cost effective. If a fan isn’t worth a lot more to a musician over the course of their career, they’re doing something wrong.

Lastly, we’ll take a look at a campaign being run by a metal band called Teach her Treason. Their campaign has helped them acquire 23 new fans in the last 24 hours at a cost of just $0.30 per fan.

One of the interesting aspects of Fan Match is that the more compelling your music is to your target audience, the less it will cost you to acquire new fans. After you run your first campaign, you’ll know roughly how much each new fan will cost you through the platform. As long as you have a good strategy for monetizing your fan base in the future by selling them concert tickets, music, merchandise, and other items, your fans should be worth far more to you than they cost to acquire. If not, you may need to change who you are targeting or improve your music. It’s hard to argue with the results you get.

And that’s the point to all of Music Xray! It’s exactly the same when you submit your music to industry professionals via the site. You are choosing the professionals and the opportunities to whom you submit. Presumably, you are choosing professionals who are seeking your style and genre. You are carefully choosing your song and putting your best foot forward. You’re still going to be passed over more often than not. That’s just the nature of the business. But if you’re never being selected and if after five submissions you see the ratings you’re being given by the professionals are low, it’s a bit hard to deny that it must have something to do with your submission strategy or your music.

You see, Music Xray isn’t about pumping you up with false hope. It’s not about taking your money by charging membership fees and encouraging you to keep banging your head against the wall. Music Xray is about helping you advance your career and about providing you real feedback along the way. And when you’re not getting the results you are hoping for, we enable you to get in touch with real professionals who can give you serious song critiques and career coaching.

And we’re committed to providing these services in ever-improving ways. Music Xray is simply about helping you get deals, get fans, & get better!

Mike McCready is an entrepreneur at the crossroads of music and technology. He pioneered the introduction of Hit Song Science into the music industry and followed up with Music Xray, the company he co-founded and serves as CEO. His companies have been the subject of case studies at Harvard Business School, IESE and he frequently guest speaks at many of the top business schools around the world. He helps the music industry identify high potential songs and talent and helps musicians get deals, get fans, & get better: