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The Apple Watch is going to cost way more than you think

Posted by Mike McCready | March 3rd, 2015 | 1 Response

Apple Watch Edition in rose gold.

The average sales price of the Apple Watch could be much more than people believe, according to analysts at Piper Jaffray. Right now it’s widely believed that the entry-level timepiece, the “Apple Watch Sport,” will cost about £225 ($349).

But Piper Jaffray believes average selling prices (ASPs) will be higher when factoring in extras such as bands and storage cases.

These add-ons mean that instead of the £3.25 billion in sales for the first run previously estimated, Apple could stand to make in excess of £4 billion in revenues on early watch sales when considering Piper Jaffray’s predictions.


Mike McCready is an entrepreneur at the crossroads of music and technology. He pioneered the introduction of Hit Song Science into the music industry and followed up with Music Xray, the company he co-founded and serves as CEO. His companies have been the subject of case studies at Harvard Business School, IESE and he frequently guest speaks at many of the top business schools around the world. He helps the music industry identify high potential songs and talent and helps musicians get deals, get fans, & get better:

  • James clayton

    Great video it gave the courage I needed to get started spreading my music around the world. Thanks