Artists News Uncategorized

Selection Prediction On Music Xray

Posted by Mike McCready | June 26th, 2015 | 3 Responses

See the video announcement!

We’ve come up with predictive data model that is over 90% accurate. That is to say, if we tell you your song is 84% likely to be selected for an opportunity on Music Xray, we say that with over 92% confidence.

Explained briefly, the Selection Prediction calculation presumes a song will be submitted to at least 20 opportunities on Music Xray and that the submissions will be done intelligently and realistically. That means, our calculations presume, for example, that rock songs will not be submitted to opportunities seeking EDM, female singers won’t be submitted to opportunities seeking male vocalists, etc. It also presumes submissions will go to a variety of opportunity types.

Keep in mind that labels sign only a few bands per year, whereas music supervisors license many songs per month. Submitters shouldn’t make only “long shot” submissions but rather take aim at a variety of opportunity types.

Selection predictions are based on a number of calculations and high scores are not a guarantee of a track to be selected. Low scores do not mean a track will not be selected. In fact, we’ve seen tracks selected for opportunities that according to our data would have only had a 10% chance. Selection Prediction scores are meant to help you decide which of your songs should get more of your time & effort when it comes to pursuing opportunities.

Variables that shift and that depend on the submitter include a ‘best practices’ submission strategy and continuously shifting market variables such as the number of available opportunities that are appropriate for the track.

We re-calculate every few weeks so that the probability of a song being selected reflects the current state of the variables mentioned above.

Continue reading for more information…

Music Xray observes every touch-point between many of the industry’s top
professionals and the songs and acts they react to every day. We’ve been doing it for over 5 years and in that time we’ve accumulated a lot of data.

We’ve observed things such as:

  • The average number of songs each professional tends to hear before selecting one for their opportunities.
  • The minimum ratings on criteria such a composition, production, arrangement, performance, and hit potential that selected songs have received.
  • The correlation between the ratings songs are given by professionals and the likelihood a song will be selected for an opportunity at all.
  • The average number of “intelligent” submissions required for songs receiving specific ratings to be selected for an opportunity.

How we compute the percentage

We’ve plugged our data into Amazon’s Machine Learning platform and we’ve been able to make some very interesting and accurate predictions about a song’s potential performance on Music Xray.

By observing:

  • Your songs ratings
  • Your songs genre
  • Music Industry Professional acceptance and rejection rates

We’ve come up with predictive data model that is over 90% accurate. That is to say, if we tell you your song is 84% likely to be selected for an opportunity on Music Xray, we say that with over 90% confidence.

Maximizing Music Xray

Best Practices Submission Strategy:

Of course, it all depends on the submitter employing a “best practices” submission strategy. Submitters who do this will outcompete those who do not and thereby increase their song’s chances of garnering a selection.

A best practices submission strategy can largely be accomplished by applying common sense:

  • Don’t submit your song to opportunities seeking songs in different genres from your song.
  • Always fill out the meta-data for your songs including lyrics, artist bio, an image, etc…
  • Don’t take unrealistic shots. For example, don’t submit to a major label unless you’re confident you have what it takes to get on their roster – they don’t sign many acts and the ones they do tend to have significant traction.

The best way to make sure you follow a best practices strategy is to buy and read this book, published by former Columbia Records executive and hit song writer, Norman Dolph.

It’s short and to the point and it will save you a lot of time, money, and
frustration. It will help you out-compete those who choose not to read it.

Why might the likelihood change over time?

Music Xray is a dynamic site. These are some of the things that could change the likelihood your song may be selected:

  • New songs entering the site with especially strong ratings or especially weak ratings change the competitive landscape, making it easier or harder for your song to be selected.
  • An increase or decrease in the number of professionals seeking songs like yours. Fewer opportunities will increase the competition for the opportunities.
  • The selection rates of professionals with the opportunities (sync license opportunities tend to select many more songs/acts than record labels, which may only sign a few acts per year.

Mike McCready is an entrepreneur at the crossroads of music and technology. He pioneered the introduction of Hit Song Science into the music industry and followed up with Music Xray, the company he co-founded and serves as CEO. His companies have been the subject of case studies at Harvard Business School, IESE and he frequently guest speaks at many of the top business schools around the world. He helps the music industry identify high potential songs and talent and helps musicians get deals, get fans, & get better:

  • Alfred Nesser

    I have over 300 songs. I have no idea what’s good or what’s not. I’m disabled and don’t have the money to experiment financially in getting songs to market. How would you suggest such a soul to progress?

  • Hi Alfred. You might want to try joining a songwriter group online or in your local area. They offer a lot of peer support, feedback, and networking opportunities.

  • Alfred Nesser

    I really appreciate this Idea. I used to be a part of Connecticut Songwriters, out of Reel Dreams Studios. But it got too expensive to maintain a membership and commute to CT from Boston. Gabriel Studios made me three CD’s that I can use as giveaways. People say they love them and testify that they don’t have any nightmares when they leave them playing all night. I have an offer from Reading Television to record all my originals, but we just haven’t been able to get together yet.