I know. That’s not a hugely shocking headline. But, we thought you’d like some insight into what we’ve observed in the past few days.
Shortly after the launch of Music Xray’s new tip jar feature, over one thousand online tip jars were created and a flurry of tweets and Facebook posts were sent by musicians in efforts to drive fans to hear new tracks and consider leaving a tip. Exactly our intention!
The result?; pretty much what we already knew. Traffic driven by musicians to their tip jars was paltry by anyone’s measure. In the ensuing 24 hours, the tip jar that received the most traffic received fewer than 200 visits and the next most visited tip jar received fewer than 20.
We know this will improve dramatically in the coming days as musicians begin including a link to their tip jar in their newsletter and really begin engaging their fans in the most effective ways. But, in terms of social media and flash efforts, this speaks to two issues musicians face.
Fortunately, we’ll soon be launching Fan Match, a service to help musicians identify and acquire new fans. In the meantime, keep pushing those tip jars. We love to see you compensated for your efforts and we are seeing tips occur and that’s very encouraging!