We’re having a little fun with this 46 seconds of advice from the music industry. It’s actually solid advice. This is how it’s always been done. But Music Xray has been changing that.
Mike McCready is an entrepreneur at the crossroads of music and technology. He pioneered the introduction of Hit Song Science into the music industry and followed up with Music Xray, the company he co-founded and serves as CEO. His companies have been the subject of case studies at Harvard Business School, IESE and he frequently guest lectures at many of the top business schools around the world. He helps the music industry identify new songs and talent and helps musicians get deals, get fans, & get better: http://musicxray.com