The Music Xray Blog
technology enhanced identification of high potential songs & talent

How much time & effort do you spend acquiring new fans?

Posted by Mike McCready | July 17th, 2012 | 6 Responses


How much time and money do you spend trying to acquire new fans online?  Think about it. Remember, while you’re doing it, you have to feed yourself and you have to pay rent. Time is money.


Now ask yourself, do you enjoy the process? Do you ever get the feeling people aren’t just waiting around for you to tell them about a new song you’ve recorded? It can be hard to break through all the noise just to get the attention of potential fans, right?


Identifying, engaging, and monetizing new fans is one of the hardest tasks musicians face and it’s why we’ve built a new service within Music Xray called Fan Match.


In short, it matches you and your music with likely fans.


Be one of the first to try this new service. We’ve got 150 slots open.


Thousands upon thousands of music fans are already part of Music Xray. We initially opened Music Xray to fans a couple years ago when we needed random music lovers to participate in focus groups. We know all about their tastes and a lot of their demographic information.



So, here’s how Fan Match works:


  1. You choose a song you’d like people to hear.

  3. For every dollar you pay us, we guarantee three potential fans will hear your track.

  5. Upon hearing your track they can decide if they want to become a direct fan of yours (in which case you get their email address and can establish a direct relationship with them just like all your other fans).

  7. Upon hearing your track, they can also decide to tip you.


How do you know if this is a good service and if it’s worth it?


Let’s say you spend $100 today to acquire new fans (via any method you choose). Can you guarantee that 300 new people will hear your music? Not just any new people; but people who are into your style and genre and who are open to hearing and discovering new songs and bands.


Can you do it again tomorrow and the next day and the next day? It takes a lot of work.

That’s why we thought someone should build a better way.


Look, if only 10% of the new people who hear your music decide they really like it enough to offer you their email address; well, that’s 30 new fans with whom you would then have a direct relationship. Divide that into $100 and it comes out to having cost you $3.33 per new fan.

If 20% decide to give you their email address, then it will have cost you only $1.66 per new fan.

So, logically, the more compelling your music is, the more fans you’ll convert from among the 300 we target for you. The more fans you acquire, the less it’s costing you per fan. Thus the correlation is that the better your music is, the more fans you’ll acquire for less money.

Plus, you might even inspire some of those fans to tell their friends and jump-start your own little organic unit. It’s a new product. We don’t want to oversell it. At the same time, we think itless it will cost you to acquire a new fan. And that doesn’t even consider the fact that some of those new fans will tell their friends and bring you even more fans, giving you more bang for your buck.

How much is each fan worth to you in the first year? What about over the lifetime of the relationship? How many CDs, downloads, t-shirts, and tickets to your gigs do you have to sell each one before you make back that $3.33 (assuming you only converted 10% of those who heard your music)? You would probably make that back plus a lot more fairly soon, wouldn’t you?  And some of those fans will last a lifetime and pay you again and again over the course of your career.


But then, let’s consider this… what if we can encourage one of every ten fans you acquire to give you a tip. Not much; maybe only a dollar.  So, for every 30 fans you acquire, you might make $3 in tips.  Lets do that math.


$100 cost to acquire 30 fans

minus $3 in tips

equals $97 (the true cost of acquiring the fans)


See how the tips offset your costs?  What if your music were so good it inspires fans to give you more than $100 in tips? Suddenly, your fan acquisition costs went down to nothing.


But, for the purposes of this exercise, let’s stick with a more probable reality and say it will cost $3 per each fan acquired. Remember, this will depend on how compelling your music is.


Can you do that for less anywhere else? If so, you should. If you can’t, it would be a bad decision not to use Fan Match and any other musicians who target the same audience as you would be getting an advantage over you by using Fan Match if you aren’t.


Here’s the kicker. If your music is really, really good you can acquire fans for less than other musicians. If it’s not as compelling as it could be, you won’t acquire as many fans per dollar spent. But you’ll never know your cost per fan until you try Fan Match and if you don’t know what it costs to acquire a fan, you don’t know if you can even make a living as a musician.


Fan Match can be an indicator of your viability as a business. It can predict your ability to make a living while at the same time helping you do so.


Be one of the first to try this new service. We’ve got 150 slots open.


See the video below for a succinct explanation of how Fan Match works.  And please help us get this information out there by clickingthe “like” button below the video or the “share” feature.






Music Xray Enables Companies to Add Signature “Song-to-Opportunity Matching” Feature to Their Offering: Releases Developer API for Music Libraries, Music Sites, & Other Music-Related Companies

Posted by Mike McCready | May 19th, 2012 | 1 Response

S2O stands for Song-to-Opportunity, and matching songs to real industry opportunities is what Music Xray does. We use some clever acoustic matching technology developed by our partners at Queen Mary University in London. Here’s how we apply it…


Many of the industry professionals who use Music Xray to find new songs and talent have a pretty specific idea of what they’re seeking. For example, the music supervisor of a new movie might think that “Brown Sugar” by Rolling Stones would be perfect for one of the scenes, but they can’t secure that license, or can’t afford it.


Music Xray enables the music supervisor to actually upload a file of “Brown Sugar” to a section of their dashboard. The Queen Mary-developed software analyses the acoustic properties in “Brown Sugar” and then Music Xray alerts every independent musician in our system who has a similar sounding track and points them toward the music supervisor’s drop box where they can pay a few dollars to submit their track for consideration. As per our policy, we guarantee the supervisor listens to AND responds to every submission. In the end, a track is chosen and a deal is done between the supervisor and the rights holder of the track.


Hundreds of opportunities of this type exist on Music Xray on any given day and are continuously filled and new ones are continuously posted.


Obviously, not every independent track is in our system. In fact, the only tracks in our system are those that have been uploaded to Music Xray by the artists and rights holders themselves. There are all sorts of music sites out there, providing excellent services to musicians and we’d like to partner with them all in a way that just works, generates revenue for the partner sites and increases the feature set of those partner sites by adding Music Xray’s Song to Opportunity (S2O) Matching system to their platforms.


By integrating with Music Xray’s API, partner sites can alert their musician members any time one of their tracks matches an opportunity on Music Xray. If that match results in the musician submitting their song for consideration, Music Xray pays the partner site some money. Tracking and crediting of the payment are automatic and even if the musician doesn’t open an account on Music Xray right away, Music Xray remembers by whom that potential user was referred, even months down the line.


If you run a website dedicated to providing services to musicians and those musicians have uploaded music to your site, you are an ideal potential user of Music Xray’s API. You can build it into your site as deeply as you’d like. You can do it in a way that alerts your users via email that they have opportunity matches or you can build it in to display the matched opportunities on a musician’s dashboard – or any other implementation idea you have.


Please see the documentation and integration instructions here, and/or get in touch with us for any help you need during the implementation.

Submission fees: Music Xray’s greatest weakness is also its greatest strength

Posted by Mike McCready | April 29th, 2012 | 5 Responses

Here at Music Xray, we’re nothing if not candid. OK, we’re not going to disclose sensitive business information but we are a very transparent company when it comes to discussing the thinking behind our strategies and business model. And, when what we do doesn’t work, we talk about it openly, make adjustments and come at it again. I believe that sharing our challenges offers more benefits to our company than risks. We want to provide the best possible service to both industry professionals and musicians – and one of the best ways to do that is to simply be forthcoming about whom we are and what we’re trying to accomplish. When we do this, the feedback is invaluable.


First, let’s be crystal clear about what we do.


Our overarching goal is to help the industry identify high potential songs and talent at the earliest possible stage – well before those bands and tracks have time to gain social traction on their own. But it’s not just hit music we help the industry identify. We help the industry find appropriate music for every opportunity, such as a movie soundtrack or an advertising jingle or video game music. We do this by opening up the A&R and music supervision process to independent musicians and songwriters everywhere and then by providing the industry with the tools and technology to make the screening and filtering process efficient, accurate, and more enjoyable than via ANY other method.


While everyone who should know us still does not, Music Xray is, hands down, the best at what we do. We didn’t get in this to be second best. We will never stop improving and innovating, but we are confident today that no one can find a more effective service on the market and one would have to be genuinely bonkers to think the pre-Internet way of doing these things holds a candle to Music Xray.


That said, the question we hear the most is:


Why do musicians have to pay to submit music to industry professionals on Music Xray?


Often, that question is the sole reason a musician decides not to even give Music Xray a second glance. It’s impossible to know how many potential users we lose simply because our model is so off-putting to them on the surface that they look no deeper. I’m sure there are many. And unfortunately, when that happens, everyone loses a little bit. The musicians miss out on what truly is the best system ever developed to get their music to the right ears. The industry misses out on some very worthwhile music, and we miss out on the opportunity to delight a user while doing some business.


We address this question in multiple places on the site. We write about it fairly often on our blog and we regularly engage users on social networks about this one single topic.  Even so, it remains a persistent question and sometimes it even provokes such a visceral reaction in people that they become incapable of engaging in critical debate on the subject.


The fact that this question is asked so frequently is a weakness our company must continue to overcome.


Don’t get me wrong. Music Xray is growing robustly at about 25% a month so clearly, we’re doing a lot of things right. Most of our business is repeat business and since there are no membership fees, those returning customers are obviously finding value the first few times they give the site a try. The reason we give all new users a $4 credit is so that they can indeed try the site for free before they spend any money.


Counter-intuitively though, our business model, which requires that submitters pay a fee to submit music to the industry professional of their choice, is one of our greatest strengths. And I don’t mean it’s our greatest strength because it provides us with a revenue stream. That’s actually secondary.  Let’s look, point-by-point, at why this model is so effective.


First level of screening:


Many young musicians have no recollection of how the music business used to work in terms of music submissions. A&R people and music supervisors used to become completely overwhelmed with envelopes full of tapes and CDs all over their desks. It got to the point where they simply adopted a policy of not accepting unsolicited material. That means, if they didn’t request to receive your music, it never got listened to. In fact, it went right into the trash bin the moment it arrived.


Imagine that. People had to put their music on a CD, make it look as professional as possible, put all their lyrics and bios and photos into a big envelope, pay the postage and send it away. Even so, the music companies were completely overwhelmed and had no way of cost-efficiently screening that music. Sure, a lot of gems were lost to the trash bin, but there was no solution.


That’s the way it remained at many companies until Music Xray.


But imagine if Music Xray had simply just lowered the barrier by only eliminating the need to package up all your music and send it off. We gave that a try and while there are many responsible musicians out there who only make relevant and carefully targeted submissions, there were many who simply sent in every song they ever wrote and recorded to every opportunity. The industry professionals were more overwhelmed than ever.  It didn’t solve a problem for anyone. The professionals were just as frustrated (and eventually never logged in to attend to their submissions) and the musicians were not getting heard.


At Music Xray, we solved this problem by creating a kind of tollbooth. By charging a small, $4 transaction fee to make a one-song submission to the industry professional of their choice, musicians must screen their own music before submitting. Most of those musicians who were previously submitting every song they had to every opportunity were throttled, and that had the immediate effect of reducing the load on the professionals so much that they were no longer afraid of their in-box. It also drastically increased the quality of music the professionals were hearing because musicians were being more careful to submit only their best material or only the music they truly believed had a shot at making the final cut in the professional’s decision-making process.


Then, it turned out that some music companies with big names like MTV or Columbia Records were still getting too many submissions via Music Xray and it was still impossible for them to keep up – not because artists continued to submit too many songs each, but rather because there were simply too many artists overall willing to pay four dollars to reach those companies. Keep in mind, another feature of the site that makes it all work is that we require every industry professional with an account to attend to each and every submission they receive. They must listen and respond to the submitter whether they select the track or not. So, we had to give the professionals a tool to help them regulate the pace of submissions.


One way to solve this was to simply enable them to close the drop box after it contained a certain number of submissions. You know, kind of like the way mobile phone voicemail works. When it’s full, you can’t leave any more messages.  But that didn’t seem like the best solution since it was simply delaying the closed-door policy rather than eliminating it. Another idea was to enable musicians to submit only one or two songs to each drop box or to limit the number of submissions they could make overall in any given month. That created artificial barriers and also resulted in the unanticipated problem of Music Xray needing to staff-up with customer service representatives because it seemed so many artists requested exceptions to this rule – some of them were very legitimate requests with solid reasoning behind them.  Our customer service requirements would have become so costly that we would have had to raise the $4 transaction fee significantly.


We had established the $4 transaction fee as a sort of throttle, so being consistent with our own thinking, it seemed logical to simply enable the professional to add an additional submission fee (on top of our $4) which they can raise and lower as needed to increase or decrease the pace of submissions. If they’re getting too many submissions they can raise the fee. If they are getting too few, they can lower it.


The solution worked perfectly in a practical sense. But it does raise other questions like, isn’t paying a fee to industry professionals to listen to your music sort of like bribery? Is it ethical for them to take money from musicians who are supposed to be paid for their music, not pay to have it heard?  Given the sometimes-unrealistic aspirations of musicians who are just starting out, others have asked if it’s even ethical for Music Xray to charge starving artists for a shot at something they have no realistic chance at achieving.


Those too are fair questions. We acknowledge that there is more than one answer and perhaps more than one way to address these issues. For the most part, we think we’ve settled on what works best but we’re always re-thinking and we’re always open to new ideas. For now, our thinking goes like this:


Isn’t paying a fee to an industry professional to listen to your music sort of like bribery?


Keep in mind that the primary function of the fee is to serve as a first level filter. The fact that money ends up on the table is a bit of a side effect. It must go somewhere, so who should get it?


Music Xray takes part of it. Doing so enables us to leave the initial transaction fee at the reasonable amount of four dollars. Otherwise, we’d have to raise it so we can keep the lights on. We have a growing staff. The website and underlying technology were very expensive to build and we employ a full time development team that keeps rolling out new features and enhancements. We operate leanly but not without significant costs.


For the remainder of the money, we offer a couple options. Music industry professionals can keep their portion as long as they genuinely use it to offset the costs of screening music, such as paying their A&R staff a little bit of overtime to attend to the submissions they receive via Music Xray. It’s not foolproof but, as per our policy, they cannot use the money as any kind of significant revenue stream that keeps their lights on. We acknowledge that is not easy to police, but there are a limited number of professionals on the site. We have a relationship of some kind with most of them and some extraordinary insights into their businesses. Usually, we can tell if an industry professional is abusing the site and its users. We can monitor things like number of songs received vs number of songs selected. If we’re suspicious, we can monitor an industry professional’s activity on the site a bit more closely. It’s not a perfect system, but we have deleted professional accounts for abusing the system so it is effective. We have very good tools that enable our musician-users to police the site and to alert us if they suspect a professional is abusing it.


Of course, there are some companies who simply cannot accept submission fees as a matter of policy which would require a board-level decision to change. To account for those cases, we’ve set up a number of charities on the site such as Musicares, Save The Children, and UNICEF. Many industry professionals divert some or all of their submission fees to those charities. Some say so publicly on their profiles. Others do it quietly. It’s their choice.


Shouldn’t musicians be paid when their music is heard rather than pay someone to listen?


That’s one of those questions that sounds reasonable on the surface but really springs from fallacious logic.


The professionals who are being paid a token amount to hear tracks on Music Xray would not be “paying customers” anyway. These are people who are screening a musician’s music as a sort of audition for an opportunity. There are many parallels in other industries where this has been standard practice for a long time. Many schools charge an application fee. Processing fees are common in many industries as well. Doctors charge patients for check-ups and evaluations even when there is no diagnosis to follow. By spending their time with one patient, they’ve had to forego seeing another patient.  Attorneys charge consultation fees. Accountants charge for just looking over documents.


Of course, in the end, a musician should expect to make money from their music if it’s good enough. But we live in an attention economy and before anyone is going to give you any money, they must first give you their attention.  Attention is a limited resource. Putting a price on it is a completely legitimate thing to do. Is it ideal? Perhaps not. Is there a better way? Maybe, but perhaps not. Is it somehow unethical? Absolutely not.


Is it ethical for Music Xray to charge aspiring musicians for a shot at something they may have no realistic chance of achieving?


I don’t think this is even a fair question. On Music Xray, the submitter receives value for every submission they make. In the worst of cases, they get a response from the industry professional they submitted to even when their song or act is rejected. Their song also gets rated by the industry professional across several criteria such as composition, arrangement, production, and hit potential. After they’ve submitted their song five times and accrued five ratings, they can see the average of those ratings. For just a few dollars, the musician is getting sincere, transparent, and professional feedback that could have taken them months or even years to acquire via any other method.


Secondly, we make available on the site a lot of professionals who are there solely to provide feedback and career coaching.  Those who don’t want to spend money to be considered for a concrete opportunity are encouraged to get professional feedback to learn if they’re ready. Just like with anything, one can learn by taking life’s knocks. A few rejections and scraped knees is part of life. We make a concerted effort to post success stories on the site and link to the music and bands that have been successful.  Anyone can hear the other bands and tracks they must compete against in order to secure a deal.




But more importantly is how success on Music Xray is defined.


Sure, success is landing a big, career-changing deal. But success is also making a key connection with an industry professional that blossoms into a working relationship that otherwise would not have occurred. It’s getting a song into a small podcast or connecting with a blogger that writes about your band.  Success is really anything that helps a musician advance their career to the next level, whether that’s the stage at Madison Square Garden, their song in an episode of CSI, getting onto The Voice as a contestant or simply meeting a producer who helps them improve their sound.


The music space has changed so much over the past decade that business model innovation is inevitable. Some people will resist. Some people will never get it despite lengthy explanations like this one. Some people will not be convinced by the fact that we’ve attracted serious institutional investors who would never back a shady company. Some won’t be swayed by the fact that world class business schools conduct analytical case studies precisely on our business model innovation. Many of those people will unfortunately be left behind, out-competed by their contemporaries who embrace change as has happened time and time again over the course of human history (pockets, the Internet, rock and roll… all just fads).


When an easier, more efficient way of doing something exists and that way actually gets better results, no one wants to go back to the hard way.


Mike McCready

Co-founder / CEO

Music Xray

Music Xray’s Revenue Grows 25% per Month as the Company Approaches Cash-flow Positive

Posted by Mike McCready | April 11th, 2012 | No responses

Sustained twenty-five percent monthly compounding revenue growth is not breakneck speed in the realm of booming digital businesses such as Pinterest or Instagram. But, it is very strong growth for a two-year-old music tech site like Music Xray and what’s more, we’re measuring growth in revenue dollars rather than number of free users joining the site. That’s a BIG difference. Music Xray’s user base, both industry professionals and musicians, is already on the larger side relative to those of other companies in the music tech space and is growing at a quick pace, too.

Obviously, this is an indication that we’re effectively solving a problem for both constituencies. A quick scan of tweets that mention “MusicXray” shows that our users carry our message forward and are finding the site very compelling. Our Facebook fan page is similarly filled with positive and sometimes embarrassingly gushing comments. Industry professionals are finding the songs and talent they’re seeking faster and more effectively than anywhere else and musicians are getting the deals and/or the feedback they need to get their careers to the next level. Our platform is transparent, straight-forward, and our customer service is second to none. Our pursuit of excellence is paying off and it’s very gratifying. We insist on providing solutions that work and that are clearly superior to any similar services.

But more importantly, and more interestingly to you, is that I think this says something important about the indie music space overall. Musicians are understanding that times have changed and that they need to invest in the advancement of their careers the same way they invest in recording great music. They are identifying the legitimate businesses that they find effective and they are counting Music Xray among them. We are thrilled and determined to continue to warrant the accolades.

We set out to re-imagine the A&R process, make it more fair and transparent, while at the same time improving accuracy, offsetting costs and saving time for industry professionals who earn their livelihoods with their ears. While our service is never complete, we have achieved the goal of being the best professional music filter / discovery platform that exists or has ever existed.

As we approach cash-flow positive in the very near future, we observe the landscape ahead. There are serious unresolved challenges musicians face that are not being addressed effectively by other companies and services. We plan to propose new ideas and introduce solutions while maintaining a laser-like focus on providing the tools to help professionals identify high potential songs and talent at the earliest possible stage.

As we progress through spring and summer, we’ll be reinforcing our New York office with more customer service and community management team members. We’ll be releasing new features and even a completely new service, about which we’re really excited! Stay tuned!

We want to say thank-you to all our users, especially the early adopters.

See how Music Xray works for musicians and songwriters.

See how Music Xray works for industry professionals.

by Mike McCready – Co-founder/CEO

Need a Refresher on How Music Xray Works?

Posted by Mike McCready | March 13th, 2012 | No responses

Hundreds of industry professionals log in every day and listen to the songs that have maintained high ratings after being heard by a few of their peers to whom you’ve submitted your songs.

That means that songs that get positive ratings get heard by more and more professionals and get multiple, ongoing shots at being offered a deal – at no further cost!

Click the image to see the quick video demo.


Are You an Industry Professional? See How Music Xray Changes the Game for You.

Posted by Mike McCready | March 7th, 2012 | No responses

Music Xray harnesses the collective filtering power of the music industry.

With over 1300 industry professionals screening and selecting the best of the best, there’s nothing and no one who can compete with Music Xray’s ability to help professionals identify high-potential songs and talent at the earliest stage possible.

Click the image to see the quick video demo.

A refresher on how Music Xray merged a few features to create the world’s best song and talent filter

Posted by Mike McCready | February 8th, 2012 | No responses

Step 1: Open a free account as an artist and upload your music (or select the option for us to import it for you from Soundcloud or other sites).

·As soon as your music is in the system, you will receive an email for each song letting you know if there are currently any industry professionals on Music Xray actively seeking songs like yours. We use acoustic similarity software to do this. You can read more about it here.

·We then send you one email per week if there have been any changes (if any industry professional has started or stopped seeking songs like yours). 


·We also alert you when your songs have been displayed in search results (we have an awesome search engine used by many of the 1300 industry professionals with active accounts). 

· If your songs are being passed over, we help you understand why. 

· We also send you an email each week listing all the new opportunities that have opened on the site in the previous 7 days. 

Yeah. That’s all free. 

Step 2: Submit your best track to a few industry professionals. We give you a $4 credit so you don’t pay the first time.

· Submit your music to be considered for any of the opportunities you see by browsing the site or by referencing the emails you’ve received that have matched your songs to specific opportunities. 

·Although some industry professionals have a higher submission fee than others, we give you a $4 credit. In many cases, that will make your first submission at no cost. 

Step 3: Your music is heard and responded to (GUARANTEED)- and you may land one of the deals with no further action.

Landing a deal at this stage is very common. You can read some success stories here.

You can ask users hanging out on our Facebook page.

Or read our blog for tips and information. 

Then what happens?

Regardless of whether or not your song is chosen, the industry professional will rate your song. 

After your song has five ratings (from 5 separate submissions to five professionals of your choice), we show the average ratings to you. 

The ratings are like a fortune predictor. 

High ratings mean you’re likely on your way to a deal and that even if your song has not yet been selected, keep submitting. It’s probably only a matter of time. 

We also show well-rated songs to the entire community of industry professionals.

Hundreds of industry professionals log in every day and listen to the songs that have maintained high ratings after being heard by a few of their peers to whom you’ve submitted your songs. 

That means that songs that get positive ratings get heard by more and more professionals and get multiple, ongoing shots at being offered a deal – at no further cost! 

Ratings not going so well? Don’t worry. We know some people who can help.

If the ratings you’re getting from professionals aren’t as positive as you’d hoped, don’t worry. We give you access to Grammy-winning producers, hit songwriters and a few celebrity artists who will give you honest feedback, advice and tips regarding your music and your submission strategy. 

Even musicians at the peak of their career continue to seek coaching. We make it easily accessible. 

Did we mention the focus group? Yeah. That’s free too.

We enable you to conduct a free focus group with 25 random music fans giving their feedback on any one of your tracks. 

Lastly, keep all your rights. Keep all your revenue on deals you get. No strings! No catches!

Sign up is completely free

See what all the buzz is about with no cost to you. Simply click the button to get up and running in less than 5 minutes

Sign up now


Get our free weekly opportunity email



Harness the collective filtering power of the music industry

Posted by Mike McCready | January 25th, 2012 | No responses

Know how Music Xray works

Check out our new video to see how we harness the collective filtering power of the music industry.

Click the video to play


Feedback about Music Xray from industry professionals is “off the hook”!

Posted by Mike McCready | January 17th, 2012 | 2 Responses

As you, no doubt, know by now, we launched our new search engine last week.

Feedback from industry professionals about their experience discovering new songs and talent on Music Xray has been very positive – but last week we took it to a whole new level. We are never satisfied and continue to make improvements but we’re proud of what we’ve built and to share some of the feedback with you.

Mia Bajin said, “New features on the website are off the hook! Thumbs up!”

John Kuhns, Program Director of Suckfree Radio has been using the Song to Opportunity Match (S2O) to help him find artists on Music Xray and he is truly happy with this service. Here is what he has to say:

“Oh my God! I just had the most incredible afternoon listening to some amazing new music!”

“I have been using Music X-ray for about a year and a half and have heard some talented artists, but I finally decided to take the time to fully explore the S2O technology. I would recommend it to any A&R and Music Placement Professionals that are feeling burned out listening to that stack of unsolicited CDs taking up space on their desks.”

Recent standouts added to the Suckfree Radio playlist include:

Alex HirschBrown, Byrd & ChampagneDisastroidLc JohnsonStevie HawkinsSeven Weapons

“I listened to several of these submissions 2 or 3 times simply because they definitely don’t suck!”


Read success stories here.



Our new music search engine is powered by the collective filtering power of over 1300 industry professionals currently employed by top music companies. Find music (from among hundreds of thousands of tracks) for all your projects.

Posted by Mike McCready | January 12th, 2012 | 1 Response

No charge. No strings. No catches.

Click the video to play


No one has EVER harnessed the collective filtering power of over 1000 music industry professionals – until now.

We’re talking about professionals from places likeMTV, Columbia, RCA, Sire, Capitol, Universal Pictures & more.

Find music and talent for your projects.

We do not take a cut of any deal you do with the rights holders. Contact them directly when you find a track you want to use.

Open an account at Music Xray and start using the most powerful music search engine ever built.


Make your own catalog of music searchable.

Click the video to see how to get your music in the search engine.