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Posted by Mike McCready | July 23rd, 2015 | 10 Responses

We’re very excited to announce the launch of our latest feature, hookblast.

Hookblast enables artists to bracket the hook (up to 45 seconds) in their songs to make it really easy for industry professionals to go straight to it. We believe this will mean more industry engagement due to a more satisfying listening experience for them. We think it will also increase the number of deals done via the site and the number of songs / acts selected for opportunities overall.

Check out the informal announcement below.

Mike McCready is an entrepreneur at the crossroads of music and technology. He pioneered the introduction of Hit Song Science into the music industry and followed up with Music Xray, the company he co-founded and serves as CEO. His companies have been the subject of case studies at Harvard Business School, IESE and he frequently guest speaks at many of the top business schools around the world. He helps the music industry identify high potential songs and talent and helps musicians get deals, get fans, & get better:

  • Great feature guys – love it! Mark Garfield Pop-Up Music

  • Kevin Desire

    WOW!!!! Musicxray is the truth!!!! Thanks Mike!!!

  • KooKKy

    Great Feature!

  • Interesting…

  • Krystal Pistol Holmes

    Love it!- Shoveleaner

  • brian kelleher

    not sure im on board with hookblast.Prob works better with commercial advertising jingles.
    The hook I believe has a better vibe within the listening context of the song.
    It might short change and down play the overall sentiment of the tune.
    What’s the rush? Give our songs a good listen-you might miss a few gems out there!
    It’s our art-we took time to create it the best we can-
    I can’t imagine just listening to a hook without a verse or two at a minimum.
    Don’t cheat the creation.

  • jimcintire

    I think this is a useful feature that Mike & team have come up with and I have no problem with it. Virtually all MIP’s will tell you that for POP or radio music, it’s the hook that sells the song and this feature basically allows them to cut to the chase. If you’re writing jazz, folk, jingles or other genres it may not make as much sense.

  • Dan Bires

    I think itunes does a similar thing on previewing your song the same way.

  • Robin Tinholt

    Good to know ! 🙂

  • Mike, I think this is a great new feature. Musicxray is turning into a real Beast!