We’re very excited to announce the launch of our latest feature, hookblast.
Hookblast enables artists to bracket the hook (up to 45 seconds) in their songs to make it really easy for industry professionals to go straight to it. We believe this will mean more industry engagement due to a more satisfying listening experience for them. We think it will also increase the number of deals done via the site and the number of songs / acts selected for opportunities overall.
Check out the informal announcement below.
Mike McCready is an entrepreneur at the crossroads of music and technology. He pioneered the introduction of Hit Song Science into the music industry and followed up with Music Xray, the company he co-founded and serves as CEO. His companies have been the subject of case studies at Harvard Business School, IESE and he frequently guest speaks at many of the top business schools around the world. He helps the music industry identify high potential songs and talent and helps musicians get deals, get fans, & get better: http://musicxray.com