What the music industry is listening to today: the power of 21st century A&R

Posted by Mike McCready | September 26th, 2011 | 2 Responses

Music Xray provides a series of tools to industry professionals to help them identify high potential songs and acts. Each tool works a bit differently and highlights different types of success potential. Today, we thought we’d tell you about one of them…

Collective A&R Statistics

You may not know that every time an industry professional receives one of your songs, they rate it. They give it a score for its composition, arrangement, production, performance and hit potential.

Songs that are submitted a number of times to various professionals on the site begin accumulating multiple ratings, all from professionals who make their living with their ears.

Each day, professionals can log into their account and view the collective ratings. They can view songs that have received high ratings across the board from multiple professionals. They can also choose to view songs that have been rated highly on composition but that maybe did not score well on production or performance. The songwriting might be excellent and while the rough demo recording might not turn any heads at radio it could easily get the attention of the manager of a celebrity act. Alternatively, “hit potential” may not be important to a music supervisor seeking a quality Jazz song. So, that supervisor can adjust his or her search to highlight songs that are consistently getting good ratings on other criteria but that may have scored low as a potential hit song.

This tool enables Music Xray to display your music to professionals to whom you never even submitted a song. Some Music Xray artists have been contacted by industry professionals they never would have thought would have an interest in their music. The key to making this tool work for you is to submit your best songs to more professionals so that it can accumulate ratings.

We currently do not reflect the ratings back to you, the musicians however, we are working on a way to do this in the near future.

At Music Xray, we are committed to creating the best environment for musicians and industry professionals to interact in ways that are rewarding for both parties and to generating the greatest number of potential paths to success for each song.

As a bit of an anecdote, these are today’s highest trending songs at industry A&R (with consistently high ratings across all measured criteria). In other words, these are a few of the songs getting the most attention on the platform right at this red hot moment:

Currently trending at Industry A&R

Mike McCready is an entrepreneur at the crossroads of music and technology. He pioneered the introduction of Hit Song Science into the music industry and followed up with Music Xray, the company he co-founded and serves as CEO. His companies have been the subject of case studies at Harvard Business School, IESE and he frequently guest speaks at many of the top business schools around the world. He helps the music industry identify high potential songs and talent and helps musicians get deals, get fans, & get better: