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Maximizing Music Xray – by Norman Dolph

Posted by Mike McCready | November 25th, 2014 | 1 Response

Norman Dolph, an industry professional who uses Music Xray (and he also uses it as a songwriter) recently let us know he is about to publish a book called “Maximizing Music Xray”. He sent a draft of it to us so we could proofread it for any inaccuracies and we must say, he did a bang up job of laying it out there.

The book will be released in a few weeks and we have reached an agreement with Norman which will allow us to give away some promotional copies. Otherwise it will be available from Amazon in both physical and digital editions. We’re pretty excited about this.



Mike McCready is an entrepreneur at the crossroads of music and technology. He pioneered the introduction of Hit Song Science into the music industry and followed up with Music Xray, the company he co-founded and serves as CEO. His companies have been the subject of case studies at Harvard Business School, IESE and he frequently guest speaks at many of the top business schools around the world. He helps the music industry identify high potential songs and talent and helps musicians get deals, get fans, & get better: