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Mark Mulligan’s New Book Is A Must Read – Awakening: The Music Industry In the Digital Age

Posted by Mike McCready | April 28th, 2015 | No responses

daebogan.wordpress.comI’m happy to hear that Mark Mulligan has finally released his book, “Awakening: The Music Industry in the Digital Age,” about the rise of the digital music industry. He interviews dozens of prominent figures in the space and offers a point of view and analyses that we’ve come to love from this industry expert. “For anyone interested in the music industry and the lessons it provides for all media and technology businesses in the digital era, this is the only book you will ever need.” The book is available now on Amazon and iTunes and Google Play.

 

Mike McCready is an entrepreneur at the crossroads of music and technology. He pioneered the introduction of Hit Song Science into the music industry and followed up with Music Xray, the company he co-founded and serves as CEO. His companies have been the subject of case studies at Harvard Business School, IESE and he frequently guest speaks at many of the top business schools around the world. He helps the music industry identify high potential songs and talent and helps musicians get deals, get fans, & get better: http://musicxray.com