Artists News

Industry Talks About Music Xray

Posted by Mike McCready | May 30th, 2007 | No responses

A couple of months ago I was interviewed by Peter Day of the BBC about Music Xray. It aired the other day and this is the show. You can stream it by clicking here.

Others interviewed for the segment were Ayappa Biddanda of Vanguard Records, the band Alternate Routes and Mike Smith, President of Columbia Records in London.

In the interview, I plugged a couple of our technology partners but unfortunately that was edited out. That’s unfortunate since a lot of the exciting research in this field is being done not only by us but by our partners and we always like to give credit where credit is due.

Mike McCready is an entrepreneur at the crossroads of music and technology. He pioneered the introduction of Hit Song Science into the music industry and followed up with Music Xray, the company he co-founded and serves as CEO. His companies have been the subject of case studies at Harvard Business School, IESE and he frequently guest speaks at many of the top business schools around the world. He helps the music industry identify high potential songs and talent and helps musicians get deals, get fans, & get better: