This video explains how great music bubbles to the top and gets the attention of the industry on Music Xray. It begins with a brief history of how Music Xray evolved from a pay-to-submit site into a sophisticated filter for the industry and an indispensable tool for artists.
Mike McCready is an entrepreneur at the crossroads of music and technology. He pioneered the introduction of Hit Song Science into the music industry and followed up with Music Xray, the company he co-founded and serves as CEO. His companies have been the subject of case studies at Harvard Business School, IESE and he frequently guest speaks at many of the top business schools around the world. He helps the music industry identify high potential songs and talent and helps musicians get deals, get fans, & get better: http://musicxray.com