Feedback on EVERY Music Xray Submission

Posted by Mike McCready | February 8th, 2011 | No responses

Up until recently, when song owners made submissions on Music Xray they would be notified when their song was listened to by the industry professional they submitted to but then would not hear anything further unless the professional wished to pursue the matter. Exceptions were made when musicians submitted to a professional who was explicitly offering feedback or career coaching.

Starting a few days ago however, we launched a feature whereby industry professionals don’t simply click a button to acknowledge they received and listened to the song, rather they now either “Select”, “Place on Hold” or “Not Select” a song for an opportunity, in which case they provide a reason or reasons for their decision not to select a song or artist.

I know this seems like the natural or normal thing to do in the day and age of web 2.0 but let’s not kid ourselves. Many emerging artists are too young to remember the days when labels, publishers and the like would not even accept unsolicited material. In my day, you’d send your demo tape or CD to a label and most likely you’d never know if it even arrived, let alone get any acknowledgement that your music had been listened to.

Getting guaranteed feedback from top A&R executives, program directors, music supervisors and more is a watershed for musicians and song owners and I am proud that Music Xray is again the first to make something like this a reality.

Mike McCready is an entrepreneur at the crossroads of music and technology. He pioneered the introduction of Hit Song Science into the music industry and followed up with Music Xray, the company he co-founded and serves as CEO. His companies have been the subject of case studies at Harvard Business School, IESE and he frequently guest speaks at many of the top business schools around the world. He helps the music industry identify high potential songs and talent and helps musicians get deals, get fans, & get better: