A Fan Match example – A few hours after roll-out

Posted by Mike McCready | August 29th, 2012 | 1 Response

In order to get new fans you have to first get their attention. That has been getting increasingly difficult for emerging musicians. Potential fans have so many distractions. Many just never get around to clicking on the link to your music. What musicians need is a guaranteed way to get the attention of potential fans. That’s what Fan Match does.

Once you have their attention, it comes down to the music. We only send your music to people who are into your style and genre and we do some pretty sophisticated analysis of each potential fan’s music taste too. So, if your music is great, chances are you’ll turn the potential fans into actual fans. We make it easy for them to declare their interest in your music, provide you with their email address, and we even make it easy for them to tip you real money.

Lastly, we show you exactly how much it is costing you to acquire new fans. Sometimes, the costs are offset by the amount of tips you receive. In the example shown here, this band has had their song played for 7 potential fans. Five have become actual fans and one of them has tipped the band $3.00 (the cost of a beer in this example). That means the band has actually made $0.14 on their campaign so far – which is only 2% complete. That is, the campaign has not only not cost them anything. They have acquired 5 new fans and made a few cents.

If their campaign continues to perform this way, by the time their campaign is finished, 300 new people will have heard their song. 214 will have become fans. The band will have spent $100 to run the campaign and will have made $147.00 in tips.

Can you get similar results? It all depends upon your music. Run a Fan Match campaign and let the fans decide!

Mike McCready is an entrepreneur at the crossroads of music and technology. He pioneered the introduction of Hit Song Science into the music industry and followed up with Music Xray, the company he co-founded and serves as CEO. His companies have been the subject of case studies at Harvard Business School, IESE and he frequently guest speaks at many of the top business schools around the world. He helps the music industry identify high potential songs and talent and helps musicians get deals, get fans, & get better: http://musicxray.com