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Excerpt from Maximizing Music Xray

Posted by Mike McCready | March 18th, 2015 | No responses – Maximizing Music Xray is based on an analysis of over 2000 song pitches and 300 Target opportunities. You will learn:

  • What Music Xray is, how it works, what it gives you as a writer/performer.
  • The Pitch. What works and what doesn’t.
  • What do buyers really want? Don’t waste money aiming at the wrong targets.
  • Selling the song? Or yourself as the performer? Two different goals, two different pitches.
  • Special songwriting tips for international users, and instrumental / soundtrack writers.
  • .MP3 sound slip-ups you must avoid. Be Careful.
  • Formatting your lyrics for maximum impact.
  • Where and how to get help with Music Xray.
  • How NOT to shoot yourself in the foot.
  • An INSIDE, behind the scenes, look at how the Buyer hears and evaluates your songs.

This book gives your songs a head start getting into the marketplace of the music industry. 


Maximizing Music Xray pays for itself when it gets you in one right door, or keeps you from blowing a once in a lifetime opportunity.


Click any page for more information about this #1 Bestseller in Amazon’s music business category.

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Mike McCready is an entrepreneur at the crossroads of music and technology. He pioneered the introduction of Hit Song Science into the music industry and followed up with Music Xray, the company he co-founded and serves as CEO. His companies have been the subject of case studies at Harvard Business School, IESE and he frequently guest speaks at many of the top business schools around the world. He helps the music industry identify high potential songs and talent and helps musicians get deals, get fans, & get better: