Posted by Mike McCready | December 3rd, 2012 | 2 Responses
Every musician / content owner should enter similar artist data for each of their tracks on Music Xray. Doing so helps insure your tracks can be found by industry professionals via Music Xray’s search engine (available only to the industry professionals with accounts on the site). It also insures you can target the fans of the artists you enter as similar to you.
In other words, when you run a Fan Match campaign, you target the fan base of the artists you enter as being similar to you. Plus, as soon as you enter the data, we tell you how many potential fans we have already identified for you.
Recently, we’ve had a few customer service inquiries asking about how to enter this information. Many times, the site simply prompts you, but another way to do it is to edit your tracks and scroll down to the part where it asks you to enter search related data. From there, follow the instructions in the video below.
It’s important that you follow these instructions EXACTLY in order to avoid a database error.
Mike McCready is an entrepreneur at the crossroads of music and technology. He pioneered the introduction of Hit Song Science into the music industry and followed up with Music Xray, the company he co-founded and serves as CEO. His companies have been the subject of case studies at Harvard Business School, IESE and he frequently guest speaks at many of the top business schools around the world. He helps the music industry identify high potential songs and talent and helps musicians get deals, get fans, & get better: http://musicxray.com