Awareness Team Uncategorized

Communication to Music Xray’s Awareness Team 02

Posted by Mike McCready | March 13th, 2013 | No responses

Hi there and welcome to day two of our communication with our awareness team. If you missed day 1, there’s a link in today’s email where you can see it. It’s important.

Ok. Today is where we raise the bar a little bit. Now, as I mentioned yesterday, we’re going to treat our awareness team like VIPs and offer all sorts of advantages that will make Music Xray a one of a kind experience for each of you. We want to make sure this is worth your time and effort to invest in this relationship.

To begin with, this awareness team has a 3 month life cycle. If you can make a commitment until June 15th to help us grow, we’ll make it worth your while. So we’re asking for a short window of your time.

But, we’re going to be very selective about who we enable to stay in this group and who will be removed. Eventually, we’re going to ask you to help us generate awareness for Music Xray among other musicians, the media and the public in general. We’ll request specific actions and we’ll ask for your ideas too. You won’t have to participate in each action to keep your good standing in our awareness team, but you will need to demonstrate a consistent level of activity, or it doesn’t make sense for us to reward you with perks and advantages and it wouldn’t be fair to you if we allow your fellow members of the awareness team to get a free ride while you’re working your tail off. So, I just want to be clear that this needs to be a reciprocal relationship. It’s not simply a VIP club where the only effort to belong is to sign up.

So, if you can already tell that this isn’t going to be for you, please click the unsubscribe link in the footer of the email you just received. You can remain a member of Music Xray of course, just not the awareness team.

So, here’s your two-step non-optional task to complete between today and the end of the day on Friday. By non-optional, I mean that not completing these tasks will result in your removal from the awareness team. Yesterday we gave you a promocode and on Saturday we’ll have something better for you, but we need to see who is serious about this and who isn’t.

1. learn how to use your Music Xray affiliate code. It’s easy. There’s a link in your email with complete instructions about how to do it. Having an affiliate code you use whenever you invite someone to Music Xray will enable us to track and credit your activity.

2. Invite one other musician to Music Xray and once they’re signed up, ask them to join the awareness team by having them enter their email address on the awareness team sign-up page, just like you did.

So, either invite them via the invite button on your settings page or send the, a link with your affiliate code included. Once they’re in, have the sign up to the awareness team.

Here’s the kicker, this is a pretty easy task and you’ve got 48 hours. So, our first weeding out phase will come on Saturday where we will simply remove anyone from the group who has not invited one new artist user.

Ok. The next time you’ll hear from me will be Saturday, and we’ll have a little perk for those of us who remain (and for the new people you invite).

I am really looking forward t working with you and to making some music tech start-up history with the only user awareness team in the business.

Mike McCready
Co-founder & CEO
Music Xray

Mike McCready is an entrepreneur at the crossroads of music and technology. He pioneered the introduction of Hit Song Science into the music industry and followed up with Music Xray, the company he co-founded and serves as CEO. His companies have been the subject of case studies at Harvard Business School, IESE and he frequently guest speaks at many of the top business schools around the world. He helps the music industry identify high potential songs and talent and helps musicians get deals, get fans, & get better: