Awareness Team

Communication to Music Xray’s Awareness Team 01

Posted by Mike McCready | March 12th, 2013 | No responses

Hello from New York,

I’m Mike McCready, the co-founder & CEO of Music Xray and I’m so happy you signed up to be part of Music Xray’s awareness team. Pardon the mass email. Believe me, if it were possible, I’d be having coffee or sitting down for a meal with each one of you. You’re getting this email because you signed up to be part of Music Xray’s awareness team. I’m certain many of you signed up because we promised a Music Xray experience unlike any other, and that’s what we plan to do.

But more generally, you and I will be the foundation of what we will build into a larger awareness team. There are currently about 200 of us. The first thing we’re going to do is build this to a group of about 600. But I’ll come back to that in tomorrow’s message. Don’t worry, generally, you’ll hear from me no more than once per week and probably less, but here at the beginning, we’re going to work hard to make sure we have a real team and that together we can make some noise and shake some things up. Are you ready to help me do that?

By participating in this special group of users you will receive early access to opportunities and even special access to exclusive opportunities that will only be available to you. You will have a direct line of sorts right to me and you will be identified by our customer service team as a member of our awareness team. Think of it as sort of Music Xray VIP treatment.

You will be able to have input to shaping products, testing new features and helping us continue to make Music Xray the best in the business, the most useful to you and an important pillar of the new music industry. And in the meantime, we’ll do our part to help you get what you want out of this. Are you with me?

Before I sign off, let me tell you a little bit about me and what inspired Music Xray…

I grew up in a very small town in the middle of Nebraska, a state right in the middle of the country (for those non-Yankees on this team). To get to a larger town, you had to drive several hours. I’m talking remote. My family didn’t know anyone who knew anyone on either coast of the US. I played bass in a couple bands and we thought we were pretty good, but we had no way of accessing anyone who could help us. Music Xray would have been the answer to our wildest dreams. We would have certainly been rejected at first, but we would have learned from that experience and we would have come back better and better until we got a deal. Of that I am certain. We only needed access to an eco-system that would have helped us get deals, get fans, and get better.

Now, Music Xray is useful to musicians from all walks of life and circumstances, even established acts with a track record of success are using Music Xray as the best way to get their music to the right people without all the follow up hassle that usually goes with that. There are so many other reasons Music Xray makes sense. Stick with me over the next few days this week and we’ll get started.

Catch you tomorrow,


Mike McCready is an entrepreneur at the crossroads of music and technology. He pioneered the introduction of Hit Song Science into the music industry and followed up with Music Xray, the company he co-founded and serves as CEO. His companies have been the subject of case studies at Harvard Business School, IESE and he frequently guest speaks at many of the top business schools around the world. He helps the music industry identify high potential songs and talent and helps musicians get deals, get fans, & get better: