Awareness Team Uncategorized

Communication to awareness team 03

Posted by Mike McCready | March 21st, 2013 | No responses

Hi awareness team,

If you’re getting this message, it’s because you’re still with us, so a big thank you to you for hanging out.

I’ve asked our team to credit each of your accounts with $10 so you can get Music Xray Diagnostics for one of your tracks. It will be in your account by Monday evening. However, we can only identify you if you are subscribed to the awareness team newsletter (the email address where you got this message) with the same email address that you use for your Music Xray account. If that’s not the case, you should unsubscribe from this newsletter and re-subscribe using the email address you use for your Music Xray account. You can do that here:

So here’s your next task.

As you know, we’ve been great about bringing in great opportunities from a lot of high profile places, like Columbia Records, Interscope, Mercury, MTV etc. But Music Xray is also used by a lot of indie labels, radio stations, publishers etc.

We investigate and approve each professional account before it can go live on the site. But there are a lot of professionals out there that don’t yet know us. We’d like to reach more curators and taste-makers and have then open industry professional accounts on the site.

Many of you know local music journalists that are always looking for bands to write about. You know influential podcasters, influential music bloggers, local radio station programmers that offer slots to independent artists. You know people at small independent labels who are always seeking new songs and talent.

I want to ask you to take a minute or two and send out one or two emails to them to make them aware of Music Xray today. Can you do that? We’ll even give you some suggested text. Feel free to tweak it to make it your own voice, but it would go something like this:


I wanted to send you a quick note to suggest you check out Music Xray. It’s a site that uses some clever music analysis technology combined with the collective filtering power of over 1500 industry professionals to identify high potential (or opportunity-appropriate) songs and talent. You could use it to identify music and artists that you may be interested in featuring, playing, showcasing etc.

It’s being used by many of the major labels, MTV, radio stations, indie labels, publishers, radio program directors etc. About a dozen additional professionals apply for membership each day. You should check it out here:


Please be careful though. We do not allow professionals who are simply interested in reaching musicians so they can pitch their own services. These must be professional that have either commercial or exposure opportunities for music and artists.

Also, when you send them the link to the site, be sure it includes your affiliate code so you’ll get credit and on-going revenue.

Thanks guys. I’ll be in touch again soon. Remember to check your account after Monday evening to make sure you got your $10 credit!

Thanks and see your soon.

Mike McCready is an entrepreneur at the crossroads of music and technology. He pioneered the introduction of Hit Song Science into the music industry and followed up with Music Xray, the company he co-founded and serves as CEO. His companies have been the subject of case studies at Harvard Business School, IESE and he frequently guest speaks at many of the top business schools around the world. He helps the music industry identify high potential songs and talent and helps musicians get deals, get fans, & get better: