Archive for the ‘Uncategorized’ Category

Hi there and welcome to day two of our communication with our awareness team. If you missed day 1, there’s a link in today’s email where you can see it. It’s important.

Ok. Today is where we raise the bar a little bit. Now, as I mentioned yesterday, we’re going to treat our awareness team like VIPs and offer all sorts of advantages that will make Music Xray a one of a kind experience for each of you. We want to make sure this is worth your time and effort to invest in this relationship.

To begin with, this awareness team has a 3 month life cycle. If you can make a commitment until June 15th to help us grow, we’ll make it worth your while. So we’re asking for a short window of your time.

But, we’re going to be very selective about who we enable to stay in this group and who will be removed. Eventually, we’re going to ask you to help us generate awareness for Music Xray among other musicians, the media and the public in general. We’ll request specific actions and we’ll ask for your ideas too. You won’t have to participate in each action to keep your good standing in our awareness team, but you will need to demonstrate a consistent level of activity, or it doesn’t make sense for us to reward you with perks and advantages and it wouldn’t be fair to you if we allow your fellow members of the awareness team to get a free ride while you’re working your tail off. So, I just want to be clear that this needs to be a reciprocal relationship. It’s not simply a VIP club where the only effort to belong is to sign up.

So, if you can already tell that this isn’t going to be for you, please click the unsubscribe link in the footer of the email you just received. You can remain a member of Music Xray of course, just not the awareness team.

So, here’s your two-step non-optional task to complete between today and the end of the day on Friday. By non-optional, I mean that not completing these tasks will result in your removal from the awareness team. Yesterday we gave you a promocode and on Saturday we’ll have something better for you, but we need to see who is serious about this and who isn’t.

1. learn how to use your Music Xray affiliate code. It’s easy. There’s a link in your email with complete instructions about how to do it. Having an affiliate code you use whenever you invite someone to Music Xray will enable us to track and credit your activity.

2. Invite one other musician to Music Xray and once they’re signed up, ask them to join the awareness team by having them enter their email address on the awareness team sign-up page, just like you did.

So, either invite them via the invite button on your settings page or send the, a link with your affiliate code included. Once they’re in, have the sign up to the awareness team.

Here’s the kicker, this is a pretty easy task and you’ve got 48 hours. So, our first weeding out phase will come on Saturday where we will simply remove anyone from the group who has not invited one new artist user.

Ok. The next time you’ll hear from me will be Saturday, and we’ll have a little perk for those of us who remain (and for the new people you invite).

I am really looking forward t working with you and to making some music tech start-up history with the only user awareness team in the business.



Mike McCready
Co-founder & CEO
Music Xray

Once you begin accumulating fans you can contact, you need to start thinking about how to best manage those fans, keep them engaged, and monetize them (earn money). In the end, it’s your fan base that sustains you, enables you to earn a living from you music, and who propel you to the next level.

The best way to monetize and manage your fan base can differ a lot depending what kind of artist you are and the relationship you want to have with those who love your music. There is no “one size fits all” method, so for the time being, we’re simply going to link to some good resources we’ve found:

Proper email etiquette for communicating with your fans.

Don’t think of your fans as simply a list of email addresses.

Get your 1000 true fans.

Want to get a quick overview of the fees artists pay on Music Xray? Here’s the scoop:

Want to get a preliminary glimpse of Diagnostics? Here’s the scoop:

Sometimes people want to how Music Xray is different from other companies. Here’s the scoop:

Sometimes people want to understand why Music Xray’s business model works the way it does. We wanted to give you a thoughtful reply:

Sometimes Facebook does not have enough information about your music tastes for us to be able to know which music we should send you. When that happens, fans can enter their taste information manually (and change it as often as they please).

To do so, please follow the information in this short instructional video:

We’re going to be rolling out some new features and we’d like to tell you about them.

 

Our new Music Xray Diagnostics will help you track your progress toward success and if a song is likely to have a tough time getting a deal we’ll let you know right up front because no one wants to just spin their wheels and not get anywhere.

 

In short, we want to insure no one spends more time, effort, and money pursuing deals than is absolutely necessary. At the same time, we wouldn’t want anyone to give up right before they’re likely to see success. Diagnostics is like a GPS for your music because it tells you where the song stands, how many submissions it’s likely to take before a deal is secured, and how powerful a song is in helping you attract fans.

 

Which is your best song? Now you can know. Which one is most compelling to potential fans upon their first listen? Now you can know. How does your song stack up against others? Now you can know.

 

Starting in a few weeks, this is what you’ll see. Read below for an explanation…

 

You will see where the song stands.

 

We’ll show you how your song is perceived by the industry and how its rating compare to all the other songs on the site.

 

Next, we’ll show you the average number of times songs that were rated similar submitted before being selected for an opportunity. From now on, you’ll know what the path to getting a deal for your song looks like.

 

We also show you the song’s fan appeal and whether it’s good, fair, or not so good. You’ll know exactly what new fans are costing you to acquire using this song – and of course you’ll always know how many potential fans we’ve pre-identified for you.

 

Then, we show you an activity chart which is updated daily. Each day you will know if your song is dormant, pacing or if it is advancing your career, based around the attention and activity it is receiving on the site, and you’ll always know what you can do to improve the results for this song.

 

We’ll be back soon with all the details about how this will work and how to access this information in your account.

In the meantime, if you like what we’re doing here at Music Xray, please like this post on Facebook, tweet about it and leave us any feedback (positive or otherwise) below. Here are some current opportunities on the site.

Whew… that’s a long headline but it does say what this is.

We’re working with SoundCloud this week to draw attention to the Music Xray App in the SoundCloud App gallery.

Activating the app places you in a pool from which 10 musicians will be chosen for private audition slots for NBC’s The Voice. Upon activation, your SoundCloud track library is analyzed with acoustic analysis software and automatically matched to real industry opportunities. Then, we put you in touch with the decision makers behind each opportunity and we guarantee they listen and respond. Seriously!

Finally, a level playing field where it doesn’t matter who you know. All that matter are your talent, skill, and your artistic appeal.

Starting today and until the 21st of December, everyone who activates the app will be from among those chosen for several slots for private auditions for The Voice in January and February in various cities across the United States.

All you have to do is activate the app to be eligible.

And if by chance you’re a current Music Xray user without a SoundCloud account, what are you waiting for? Music Xray works best with SoundCloud.

Activate the Music Xray App in the SoundCloud App gallery right now.

Every musician / content owner should enter similar artist data for each of their tracks on Music Xray. Doing so helps insure your tracks can be found by industry professionals via Music Xray’s search engine (available only to the industry professionals with accounts on the site). It also insures you can target the fans of the artists you enter as similar to you.

In other words, when you run a Fan Match campaign, you target the fan base of the artists you enter as being similar to you. Plus, as soon as you enter the data, we tell you how many potential fans we have already identified for you.

Recently, we’ve had a few customer service inquiries asking about how to enter this information. Many times, the site simply prompts you, but another way to do it is to edit your tracks and scroll down to the part where it asks you to enter search related data. From there, follow the instructions in the video below.

It’s important that you follow these instructions EXACTLY in order to avoid a database error.