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How to calculate the number of potential fans we have for you and launch a Fan Match campaign

Posted by Mike McCready | October 30th, 2012 | 15 Responses

Musicians, in your weekly email digest, occasionally, you will notice that we do not have enough data to calculate the number of potential fans we have for you. Scroll down to see how to resolve this.

Step 1: Log in to your Music Xray account.

Step 2: Click this button in the weekly digest email.

or just upload some music if you don’t have any in your account yet and skip to step 3…

Or, go look at the tracks in your account that have an alert about missing data (as seen below).

Step 3: Click the red button. Also notice the button that says you are currently targeting zero fans.

Step 4: Follow the steps in the graphic below. PAY SPECIAL ATTENTION TO THE THIRD STEP! Then, save your changes.

Step 5: Wait 30 seconds and notice the change to the Target Fans button. That is the number of potential fans we have identified for you. Click that button.

Step 6: Notice, the campaign size automatically sets to the number of potential fans we’ve found for you. Adjust the slider or type in the box to increase or decrease the size of your campaign. Larger campaigns are welcome but will take a bit longer to complete while we go find more potential fans for you.

Step 7: After a day or two, go to “My Fan Match Campaigns” to begin following the progress of your campaign.

Step 8: Read the results of your campaign. 1. The number of fans acquired. 2. The amount you’ve received in tips from your new fans. 3. The cost per each fan you’ve acquired. 4. The email addresses of your new fans.

What do we mean by “cost of fan acquired? Click here to find out.

Step 9: Contact your new fans. Thank them for becoming your fan and for any tips you have received. Build and monetize the relationships just as you would any other fans you have.

Step 10: Run more Fan Match campaigns until you have at least 1000 true fans and / or as many as you can acquire for as long as it is cost effective.

Mike McCready is an entrepreneur at the crossroads of music and technology. He pioneered the introduction of Hit Song Science into the music industry and followed up with Music Xray, the company he co-founded and serves as CEO. His companies have been the subject of case studies at Harvard Business School, IESE and he frequently guest speaks at many of the top business schools around the world. He helps the music industry identify high potential songs and talent and helps musicians get deals, get fans, & get better: