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The Business School Case Studies on Music Xray

Posted by Mike McCready | November 18th, 2012 | 1 Response

The team behind Music Xray has been involved in making the music and talent discovery process for industry professionals more efficient, less risky, and more accurate for over a decade, with many years of experience in entrepreneurship and the music industry prior to that.

Music Xray co-founders Mike McCready and Tracie Reed led a music tech start-up called Polyphonic HMI in the early 2000’s and introduced a revolutionary hit prediction technology called Hit Song Science. The technology was credited with detecting the success potential of Norah Jones well before she was on anyone’s radar and helped determine the release order of singles by the then-struggling band, Maroon 5, among many other successes.

In 2005, Harvard Business School published a case study on the company’s challenge of introducing technology-based solutions within an industry that had long relied on golden ears and gut instinct alone to make million-dollar decisions. The case was called Polyphonic HMI – Mixing Music & Math. It remains one of the most popular case studies taught in business school marketing classes all over the world, including at Wharton, IESE, Kellogg, UCLA, Columbia, NYU’s Stern School of Business, The London School of Economics, INSEAD, and many others.

In early 2012, IESE, a sister school of Harvard Business School and the highest ranked business school in the world outside the United States published a follow-on case study called “Mike McCready and Music Xray: Business Model Innovation in the Music Industry“.

This case study has been taught at IESE and around the world at top business schools.

The reason Music Xray is worthy of this most recent study is that the company has taken a non-intuitive business model and made it part of the formula that makes the business effective. That is, by asking musicians to pay a few dollars to make a submission to the industry’s decision-makers, the artist is put in the position of having to filter themselves. They therefore submit only their best material to opportunities they feel they have a reasonable chance of securing. This system reduces the listening load on the industry professionals and also raises the quality of music professionals consistently hear on Music Xray.

That, combined with other tricks and technology-based tools that help professionals separate the wheat from the chaff make Music Xray the very best set of song and talent discovery for industry professionals that has ever been developed. In fact, Music Xray has practically a 0% attrition rate among industry pros. Once they begin using the platform, they tend to stay engaged.

Music Xray strives to be the very best in the field of first discovery for the music industry. That means a continuous dedication to excellence and to results that are far and away indispensable for the professionals in the industry who make their living by selected the best music and talent for their markets. It also makes the company a source of innovation that drives what’s being taught in the world’s top business classrooms.

Mike McCready is an entrepreneur at the crossroads of music and technology. He pioneered the introduction of Hit Song Science into the music industry and followed up with Music Xray, the company he co-founded and serves as CEO. His companies have been the subject of case studies at Harvard Business School, IESE and he frequently guest speaks at many of the top business schools around the world. He helps the music industry identify high potential songs and talent and helps musicians get deals, get fans, & get better: