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Automatic Artist to Fan Matching; Music Xray’s next killer feature

Posted by Mike McCready | September 18th, 2012 | 1 Response


Over the the next couple days, Music Xray rolls out an automatic Artist to Fan matching feature that tells musicians the exact number of potential fans that we can identify for them from among the tens of thousands of fans who have already signed up to discover new acts.


If you’re a musician who has been with Music Xray for any length of time, you’re probably now very familiar with our Song to Opportunity (S2O) matching feature, which uses music analysis software to match artists’ music to the needs of industry professionals. That service has contributed enormously to the over 14,000 tracks industry professionals have selected for opportunities via Music Xray in the past 18 months.


Now, when music fans sign up on the site, they tell us what music they’re currently into and we observe their evolving tastes over time. Then we cross reference our fan database with the music uploaded by artists into Music Xray.



Beginning late this week, a number of related changes will roll out across the site. First, you will notice a change in the emails you receive. The weekly digest you receive that alerts you as to the opportunities that have been matched to your songs will now also include the number of potential fans we’ve matched to your tracks. Each week, you’ll be able to see how many new potential fans for your music have joined the site.


We will place a little button near your tracks (only visible to the owner of the track when you are logged in) that launches a new Fan match campaign for each track. The button will show you the number of potential fans immediately available.


This new feature is the icing on the cake to our recently launched Fan Match service, which helps musicians quickly add real music fans to their following.  For clarity, we’re not talking about ghost Facebook “likes” and fake Twitter followers. We’re talking about real, live breathing humans who have signed up on Music Xray solely for the purpose of hearing new music.

Mike McCready is an entrepreneur at the crossroads of music and technology. He pioneered the introduction of Hit Song Science into the music industry and followed up with Music Xray, the company he co-founded and serves as CEO. His companies have been the subject of case studies at Harvard Business School, IESE and he frequently guest speaks at many of the top business schools around the world. He helps the music industry identify high potential songs and talent and helps musicians get deals, get fans, & get better: